E-Commerce Manager
2 weeks ago
The role is responsible for overseeing online sales and enhancing the customer experience on the company's e-commerce platforms. They develop and implement strategies to increase revenue and improve the customer experience, utilizing a range of tools and software to manage e-commerce platforms, analyze data, and ensuring smooth operations to achieve sales targets.
Duties and tasks
- Product Management:
- Developing and implementing e-commerce strategies aligned with company goals.
- Ensure product information is accurate and optimized for search engines.
- Coordinate with suppliers and internal teams to manage inventory and product availability.
- Digital Marketing:
- Work closely with the marketing team to develop and execute digital marketing campaigns.
- Analyze the effectiveness of marketing efforts and adjust strategies as needed.
- Ensure consistent brand messaging across all digital platforms.
- Sales and Revenue Optimization:
- Develop and implement sales strategies to increase online sales and customer engagement.
- Implement strategies to increase conversion rates and customer retention.
- Collaborate with the marketing team to create and execute digital marketing campaigns, including SEO, PPC, email marketing, and social media.
- Analyze the performance of marketing campaigns and adjust strategies as needed.
- Customer Service:
- Provide excellent customer support through various channels (email, chat, phone).
- Handle customer inquiries, complaints, and returns efficiently.
- Gather customer feedback to improve the online shopping experience.
- Ensure a seamless and positive customer experience across all online channels.
- Inventory Management:
- Monitor inventory levels and coordinate to ensure inventory timely updating.
- Manage order fulfillment processes to ensure accurate and timely delivery.
- Maintain accurate inventory records and minimize inventory discrepancies.
- Implement best practices for inventory management and inventory control.
- Reporting and Analysis:
- Generate regular reports on sales performance, website traffic, and marketing campaigns.
- Use data to make informed decisions and recommendations for improvements.
- Stay updated with industry trends and best practices.
- Creating and managing e-commerce budgets, including advertising and promotion spend.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in e-commerce or digital marketing.
- Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Proficiency in digital marketing tools and analytics (e.g., Google Analytics, SEMrush).
- Excellent communication and customer service skills.
- Ability to work independently and as part of a team.
- Strong analytical and problem-solving abilities.
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