Product Marketing Manager
7 days ago
JOB SUMMARY
We are looking for a strategic Product Marketing Manager to lead our efforts in promoting EPF products, enhancing awareness, and driving meaningful engagement among our members. This role requires a profound understanding of market trends, digital marketing, and data analytics to optimize outreach efforts and improve member participation. The ideal candidate should be proficient in developing and implementing data-driven marketing strategies while ensuring compliance with regulatory requirements and aligning initiatives with corporate governance standards.
JOB RESPONSIBILITIES
- Develop and execute marketing strategies to enhance awareness and understanding of EPF products among diverse member segments.
- Lead integrated marketing campaigns, including digital, social media, email, and traditional channels, to reach and educate the target audience.
- Oversee go-to-market plans for product offerings and enhancements, ensuring clear and compelling messaging.
- Manage marketing budgets effectively to maximize reach and engagement while ensuring cost efficiency.
- Use customer insights and data analytics to continuously refine marketing strategies and enhance member engagement, including the ability to create dashboards for tracking and visualizing key performance indicators.
- Strengthen EPF's digital presence, conducting social media audits and ensuring best practices in engagement.
- Work closely with advertising, media partners, and external stakeholders to amplify outreach efforts and increase public awareness.
- Ensure compliance with governance, regulatory policies, and ethical marketing standards.
- Monitor market trends and member needs to tailor marketing approaches for better impact.
- Utilize automated marketing tools to improve efficiency and personalization in outreach.
- Develop creative, informative content for various channels to educate members about EPF's benefits and services.
- Prepare campaign performance reports to assess outreach effectiveness and recommend improvements.
- Stay updated on emerging marketing and communication trends to enhance EPF's engagement strategies.
JOB REQUIREMENTS
- Malaysian citizen
- Obtain a pass in Bahasa Melayu, including oral test in Sijil Pelajaran Malaysia (SPM) level or equivalent qualification recognised by the Government.
- Possess a Bachelor's Degree with honours in the field of Marketing / Advertising or equivalent qualifications from local or overseas higher learning institutions recognised by the Malaysian government.
- At least 10 years of experience in a product marketing or advertising position.
- Strong understanding of regulatory and compliance frameworks in financial services marketing.
- Experience in handling automated marketing platforms to personalize and enhance communication effectiveness.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Must be able to juggle multiple projects at the same time.
- Problem-solving skills with incredible attention to detail.
- Up-to-date on the latest trends and technologies in product and digital marketing.
JOB STATUS
Contract/Permanent
All applications are strictly CONFIDENTIAL and only shortlisted candidates will be called in for interview. Applications are deemed UNSUCCESSFUL if there is no feedback from the EPF 2 MONTHS after the closing date of the advertisement.
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