Head of Asia Marketing

7 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia SEEK Full time

Company Description

SEEK operates market-leading online employment marketplaces, including Jobstreet and Jobsdb in Asia. SEEK has been helping people live more fulfilling and productive working lives and helping organisations succeed for over 25 years.

Founded and headquartered in Melbourne, Australia, SEEK has grown into a multinational technology company with over 3,300 employees and is listed on the Australian Securities Exchange.

SEEK's presence spans Australia, New Zealand, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand. Additionally, SEEK has minority investments in employment marketplaces in China, South Korea and Bangladesh.

SEEK develops and applies innovative data and technology tools to facilitate high-quality matching and improve reliability of marketplace information.

In 2021, 2022, 2023 and 2024, SEEK was recognised as one of Australia's Top Ten Places to Work in Technology in the AFR BOSS Best Places to Work awards. SEEK was also named a 5-Star Employer of Choice by HRD Asia in 2024 and won four accolades at TalentCorp's Life at Work Awards 2023 in Malaysia.

Job Description

The Head of Asia Marketing is a newly created senior leadership role, reporting to the APAC Marketing Director (CMO). Ideally the role will be based in Malaysia; however, we are happy to consider applications based in Singapore, Hong Kong, Thailand, Indonesia and the Philippines.

This dynamic and exciting role is responsible for leading, creating, and implementing the Local Marketing strategies, plans, and integrated campaigns to drive business performance across the Asia region and to help deepen our relationships with candidates, students, and hirers (businesses).

Specifically, you and your team will own the Country Marketing Plans, TTL campaigns, Social, Events, and PR for the region.

You will be accountable for driving growth across the six key markets within which SEEK operates, including Singapore, Malaysia, Hong Kong, Thailand, Indonesia, and the Philippines.

Collaboratively work alongside world-class APAC centers of excellence located in ANZ and Asia, which offer services in Brand Strategy, CRM, Digital, Analytics, and Research. This allows you to be part of a multinational organization and the Marketing leadership team.

You will be responsible for a large team of over 40 marketers based across all of these geographies.

This role will shape three significant areas of opportunities at SEEK over the next few years:

  1. Embedding our SEEK brand positioning externally to continue to grow preference for SEEK as the number one destination for finding the right jobs and the right candidates.
  2. Delivering bold creative campaigns that solidify SEEK's position as one of the top 5 leading Marketing brands in APAC, growing both our brand strength and value.
  3. Implementing local marketing strategies that optimally reach a larger audience and provide a strong return on investment.

The SEEK Marketing team has big dreams. In ANZ, the SEEK brand is among the top ten most valuable brands. The team won the 2024 Marketing Team of the Year and an Effie award for their recent campaign work. Your role will be pivotal to achieving similar success in Asia.

Key Responsibilities

  • Lead and implement Local Marketing strategies across six key Asian markets, driving growth and deepening relationships with candidates, students, and hirers.
  • Develop and implement detailed marketing plans at the country level, incorporating local insights and competitive intelligence to increase visits, placement share, and brand preference.
  • Coordinate integrated marketing initiatives, including Above-The-Line (ATL) communications and stimulate engagement across all market segments.
  • Run social media and PR strategies to build brand health, reach relevant audiences, and position SEEK to be a highly influential voice on employment-related topics.
  • Lead customer events and partnership strategies, delivering engaging experiences that provide value and align with SEEK's goals.
  • Lead and manage key creative agency relationships, fostering partnerships that encourage bold Marketing initiatives.
  • Collaborate with APAC centres of excellence and multiple teams to align Marketing efforts with business objectives.
  • Lead and develop a team of over 40 marketers across multiple geographies, driving high performance and engagement through effective mentoring and feedback.

Qualifications

  • Looking for a senior and seasoned marketer with validated experience in driving business growth through strategic marketing plans in different geographical locations.
  • You have significant experience and success in leading large regional Marketing teams across Asia in both developing and developed markets.
  • You're a dedicated leader who inspires teams to take inquisitive risks, encouraging long-term brand growth and success.
  • You bring extensive experience leading multi-million-dollar campaigns, driving impactful business results.
  • Passionate about innovation, you challenge the status quo in marketing to deliver measurable outcomes.
  • Skilled in handling partnerships with creative agencies, negotiating contracts, and leading events, PR, social media, and content strategies.
  • You excel in leading high-performance, geographically dispersed teams with strong engagement.
  • A collaborative communicator, you work effectively with executives, internal teams, and external partners to achieve shared goals.
  • You've successfully led multiple brands within a unified strategy, balancing diverse needs.
  • With a sharp commercial focus, you consistently deliver strong return on investment on large-scale marketing budgets.
  • Data-driven and analytical, you continually optimize strategies to improve performance.

Other Qualifications, Skills and Experience

  • Demonstrated ability in senior marketing leadership roles for a minimum of 10 years.
  • B2B and B2C experience highly desired.

Desired Values

  • Believed in aiming high to deliver world-class results while caring for others.

Additional Information

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose-driven business that works with heart.

We know teams with diverse ideas, experiences, and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability, and life stages. If you have the skills, curiosity, and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.

#J-18808-Ljbffr

  • Head of Marketing, SEA

    4 hours ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Businesslist Full time

    Reporting to the Vice President for SEA, the Head of Marketing, SEA will drive customer acquisition, own the marketing budget and strategy for the region. Your peers in the role are Head of Enterprise Sales, Head of Compliance, Head of Finance etc.Here are the key measurable in this sales leadership role:Develop and execute strategic marketing plans to...

  • Senior Marketing Manager Asia

    3 hours ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Elite Beauty Asia Full time

    About the Role:We are seeking a senior marketing manager to lead our Asia operations.Key Responsibilities:Develop and execute marketing plans for regional markets.Manage and develop portfolio strategy and pricing strategies.Oversee market research and analysis for business decision-making.Grow brand equity and drive sales growth across online and offline...

  • Head of Marketing, SEA

    4 hours ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Michael Page Full time

    High visibility & impact, team leadership rolePre-IPO FintechAbout Our ClientOur client is a leading late stage fintech with over $1 billion in funding, revolutionising the payments industry. Their innovative solutions are transforming how businesses handle transactions with a full suite of products that allow businesses to accept, process, and disburse...

  • Asia Marketing Leadership Position

    7 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia SEEK Full time

    Job DescriptionThe Head of Asia Marketing is a newly created senior leadership role, reporting to the APAC Marketing Director (CMO). Ideally the role will be based in Malaysia; however, we are happy to consider applications based in Singapore, Hong Kong, Thailand, Indonesia, and the Philippines.This role will shape three significant areas of opportunities at...

  • Head of Asia Pacific Marketing Strategy

    7 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia SEEK Full time

    About the RoleThis dynamic leadership position will lead and implement local marketing strategies across six key Asian markets, driving growth and deepening relationships with candidates, students, and hirers.The ideal candidate will have significant experience leading large regional marketing teams across Asia in both developing and developed markets.They...

  • Asia Pacific Marketing Director

    3 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Businesslist Full time

    The Role: This position plays a key role in driving strategic growth for the Asia Pacific region. As the Head of Marketing, you will lead business partnering for marketing towards local market operational leadership across the region. Your primary focus will be on building and executing an aligned Michael Page go-to-market strategy to deliver on client...

  • Head of Sales Solutions in APAC

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia LinkedIn Full time

    About the JobThe Head of Midmarket Asia, Sales Solutions will lead a team of account executives and relationship managers in acquiring new mid-market clients, driving revenue, and building long-term customer relationships. This role reports to the Head of Asia Business, LinkedIn for Sales. The successful candidate will have a proven track record of meeting...

  • Southeast Asia Marketing Lead

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Anta Southeast Asia Full time

    The ideal candidate for this role is a highly motivated and experienced Brand Management Professional who can effectively develop, implement, and manage branding strategies to drive marketing and sales objectives. As a key member of Anta Southeast Asia's team, you will be responsible for building strong relationships with various stakeholders, including...

  • Technical Delivery Head

    4 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Nirvana Asia Full time

    About Nirvana AsiaNirvana Asia is a major player in the Asian financial market with a global presence. We operate through our head office in Singapore and our banking subsidiaries in China, Indonesia, Malaysia, and Thailand.Our vision is to become the most respected and admired bank in Asia. To achieve this, we are committed to delivering innovative...

  • Head of Midmarket Asia, Sales Solutions

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia LinkedIn Full time

    LinkedIn Seksyen 10, Federal Territory of Kuala Lumpur, MalaysiaHead of Midmarket Asia, Sales SolutionsGet AI-powered advice on this job and more exclusive features.Company DescriptionLinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful...

  • Marketing Manager for Southeast Asia

    3 hours ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Businesslist Full time

    **Job Description**The Head of Marketing, SEA will drive customer acquisition and own the marketing strategy for the region. This includes developing and executing strategic marketing plans to achieve ambitious growth in SEA. The successful applicant will lead and mentor a lean, high-performing team of 4-5. They will be responsible for brand building, market...

  • Head of Public Policy, South East Asia

    7 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia BOLT Full time

    We are seeking a Head of Public Policy to join Bolt and lead our regional team in Southeast Asia. Based out of Malaysia, you will oversee our operations in Malaysia and Thailand, and the expansion into new markets including Vietnam and the Philippines. In this pivotal role, you will provide strategic guidance on regulatory, compliance, and policy matters at...

  • Head of Midmarket Asia, Sales Solutions

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia LinkedIn Full time

    LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own...

  • Asia Pacific Events Coordinator

    5 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Nirvana Asia Full time

    Job OverviewNirvana Asia is seeking an experienced Asia Pacific Events Coordinator to join our team. In this role, you will be responsible for coordinating and executing events across the Asia Pacific region, including client-facing events, marketing initiatives, and internal events.The ideal candidate should have 3-5 years of experience in corporate events...

  • Head of Midmarket Asia, Sales Solutions

    3 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia LinkedIn Full time

    Company DescriptionLinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational...

  • Head, Enterprise Architecture

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Hatch Asia Full time

    About the job Head, Enterprise ArchitectureOur Vision is to be the preferred talent partner in Asia to accurately identify and integrate high potential talents for our clients and accomplish career success for our candidates. Over the years, we have continued to innovate and improve how we identify and assess talents to deliver on successful talent...

  • Head of Environmental Strategy

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Hatch Asia Full time

    Hatch Asia is committed to helping organizations achieve their sustainability goals. We are seeking a talented individual to fill the position of Group Head of Sustainability, working closely with our client to develop and implement a comprehensive sustainability strategy.The successful candidate will be responsible for driving the organization's...

  • Head of Brand Development

    6 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Hatch Asia Full time

    We are looking for a Head of Brand Development to lead our marketing efforts and shape our brand identity. The successful candidate will have a deep understanding of marketing communications and public relations, with a focus on driving business performance through innovation.About the RoleThis position will be responsible for developing a comprehensive...

  • Global Head of Hotel Sales

    3 hours ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Ormond Hotel Group Full time

    Global Head of Hotel Sales & Marketing RoleThe Ormond Hotel Group is seeking a Global Head of Hotel Sales & Marketing to drive our global revenue growth and lead the transformation of our sales and marketing functions.This role offers a unique opportunity for a dynamic individual to join our fast-growing organization and make a significant impact on our...

  • Head of Sales Southeast Asia

    7 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Danaher Full time

    We are seeking an experienced Commercial Leader to join our team at Leica Biosystems. As a global leader in cancer diagnostics, we offer a comprehensive portfolio from biopsy to diagnosis, improving workflow efficiency and diagnostic confidence.This role requires a highly motivated individual with a minimum of 15 years of escalating experience in sales,...