Southeast Asia Marketing Lead
4 days ago
The ideal candidate for this role is a highly motivated and experienced Brand Management Professional who can effectively develop, implement, and manage branding strategies to drive marketing and sales objectives. As a key member of Anta Southeast Asia's team, you will be responsible for building strong relationships with various stakeholders, including agencies, media partners, and landlord's branding & marketing team.
Key responsibilities include:
- Developing branding strategies that align with company goals
- Managing branding functions such as strategy formulation and planning, collateral management, database management, social media, website updates, and events organization
- Communicating closely with regional office and China HQ product teams to build an integrated marketing plan
- Updating company's standard marketing materials annually based on company strategic direction and multi-brand positioning
- Coordinating quarterly planning and shooting execution on product POP, videography, social media, etc.
Required qualifications include a Bachelor's Degree in Marketing, Advertising, or equivalent academic qualifications, along with at least 5 years of experience in branding marketing or product strategy industry. Experience in sports retail is an added advantage, and exposure to sportswear or fashion industry is preferred.
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