Brand Marketing Lead
5 months ago
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.
In this role you will use data to analyse customer behaviour and preferences, manage multiple projects simultaneously, think creatively to develop innovative marketing campaigns and understand the needs and preferences to engage with B2B target audiences.
Join us as we drive the future of e-commerce here at TikTok.
Roles & Responsibilities
- Consumer marketing: have a deep understanding of customer relationship management systems and be able to use data to analyse customer behaviour and preferences
- Excellent project management skills: able to manage multiple projects simultaneously, including creating timelines, managing budgets, and coordinating with team members and vendors
- Excellent communication skills: strong communication skills to effectively convey marketing plans and strategies to both internal and external stakeholders
- Strong analytical skills: able to analyze data and metrics to measure the success of marketing campaigns and make informed decisions about future marketing initiatives
- Creativity: able to think creatively to develop innovative marketing campaigns that capture the attention of the target audience
- Collaborative skills: able to collaborate effectively with cross-functional teams, including sales, product, and design teams
- Attention to detail: have a keen eye for detail to ensure that all marketing materials are accurate, on-brand, and free of errors
- Customer focus: customer-focused and understand the needs and preferences of B2B target audience (TikTok Shop Seller, Creator, and Agencies)
- Continuous learning: committed to ongoing learning and staying up-to-date with the latest marketing trends and best practices
**Qualifications**:
- Bachelors degree in Business Management or Marketing Communication
- Minimum 5 years of working experience in Marketing or Digital Marketing
- Experienced in market research, data analytics and Microsoft office
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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