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Brand Partnership Lead
2 months ago
**Job Scope**
A Brand Partnership Lead plays a crucial role in building and maintaining strategic alliances that can help a company expand its reach, enhance its brand image, and achieve its marketing and business goals through collaborative efforts with other entities. It requires a strong understanding of marketing, negotiation skills, relationship-building abilities, and a creative mindset.
**Responsibilities**
- Conceptualize and execute creative brand and partnership initiatives that support overall business priorities.
- Develop effective strategies for user acquisition, engagement and conversion objectives on the platform through the different channels including setting measurable objectives, creating strategies, driving tactical execution, and measuring ROI
- Test, learn and iterate in new and existing channels to achieve ambitious customer growth target
- Collaborate closely with internal stakeholders to conceptualize initiatives and activations
- Build brand visibility and thought leadership and continue to find new ways to reach target audience at large
**Requirements**:
- Excellent written and verbal communication skills in English are necessary for conveying partnership proposals and maintaining relationships with partners.
- Experience in managing partnership projects from initiation to execution, including coordinating cross-functional teams, is often required
- Nice to have:
- Strong network of contacts in the e-commerce and retail industry, including potential brand partners.
- Strong negotiation and deal-making skills are crucial for building successful partnerships.
- The ability to analyse data and market research to identify potential partnership opportunities and assess their effectiveness is important.
- Familiarity with e-commerce platforms, marketing tools, and data analytics software can be beneficial.
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