Marketing Executive

2 weeks ago


Petaling Jaya, Malaysia Agensi Pekerjaan Hunters Search Sdn Bhd Full time

**Responsibilities**

1. Drive digital marketing campaigns
- Select digital platforms in support of marketing campaigns
- Implement digital marketing activities
- Identify and develop relationships with bloggers and influencers
- Identify digital platforms to strengthen inbound marketing effort for organisation and/or brand Evaluate emerging technological changes for adaption of marketing activities
- Conduct keyword research, web-traffic monitoring, bit-bite and web statistics reporting

2. Drive social media marketing campaigns
- Select social platforms in support of marketing campaigns
- Implement social marketing activities
- Plan contents for social media platforms
- Produce contents for web, FB, Insta, e-newsletters and/or digitial platforms' requirements Review and handle comments on social media platforms
- Use social media tools and techniques for a range of marketing activities

3. Implement communication plans
- Develop communication materials
- Implement crisis management action plans
- Review external communication platforms and channels

4. Perform public relations activities
- Comply with social, ethical, legal and regulatory parameters and guidelines for public relations activities and social media platforms
- Produce, receive and act on public relations business communication
- Implement public relations activities
- Maintain public relations communication with external stakeholders Implement crisis management action and communication plans

5. Manage budget
- Monitor expenses and adhere to budget allocations Administer acquistion and payment processes Engage in cost-saving efforts

**Main job scope**
- Propose, implement and manage digital marketing and social media activities and ads on channels including Google, Facebook, Instagram, 小红书, Tiktok and Wechat.
- Manage digital advertising campaigns (Facebook, SEM, Display, Social, Programmatic)
- Analyze digital marketing reports and provide insights for the team to develop and enhance marketing and ad plans for different products.
- Set up conversion, pixel, and other forms of tracking across our various digital platforms.
- Conduct relevant research and stay updated on new market trends, consumer behaviour and competitor movement, and propose strategies to drive engagements and conversions
- Manage KOL relationships and develop long term collaboration with KOLs including creating and coordinating KOL content with the team and the influencers.

**Requirements**:

- 2 years experience in managing social media and digital marketing campaigns as well as digital ads such as Facebook and Google Ads
- Great communication skills and capable in media buy and KOL engagement.
- Familiar and updated on latest technology and audience behaviour trends on digital channels.
- Familiar with data analytic tools such as Google Analytics, Facebook Insights, etc
- Have a creative flair & an artistic eye
- Demonstrate strong Initiative/Leadership, Maturity and Positive energy Result-oriented, Strong Ownership and displays integrity
- Fluent and comfortable in copywriting in both Chinese and English

**Salary**: RM3,500.00 - RM6,500.00 per month

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Petaling Jaya: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Digital marketing: 2 years (required)

**Language**:

- Mandarin (required)


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