Brand Executive
1 day ago
**ROLE AND RESPONSIBILITIES**
**JOB PURPOSE**:
- This position is designed to help develop and implement effective brand-building strategies across multiple touch points.
- To reach out to our target audience and increase brand awareness and preference, usage and ultimately drive loyalty as part of the brand objectives.
**PRINCIPAL ACCOUNTABILITIES**:
- Understand consumer & trade landscape for the company & B2b Industrial Product.
- Analyzing data to report on brand growth. Prepare reports on brand performance and sales.
- Support E2E i.e. integrated marketing campaign, consumer activation, media launch, agency and supplier management, integration with indirect channel & retail, premium & POS ordering and delivery and ensure smooth execution in trade, premium inventory tracking.
- Support in working together with trade and B2B marketing manager on BTL / Trade activations.
- Lead development and implementation of sub-projects / short term execution plans.
- Maintain up
- to-date brand maps, pricing strategies, market-relevant list prices and floor prices. Also, track competitive review along with distributors and agencies.
- SP&A management, PR/PO/Invoicing, signing of MBA, premiums management.
- Lead activations with key brand campaigns and promotions for well rounded integration
- to deliver business growth.
- Support marketing team on roadshows and events.
- Analyze industry, competition and market trends.
- Coordinates with all brand sponsorship/contract and administrative matters,
**KEY/SPECIAL CHALLENGES**:
- Drive effective use of SP&A budget.
- Time & project management to support the company effectively
**KEY COMPETENCIES**:
- Leadership attributes
- Growth, Authenticity, Collaboration, Performance.
- Build effective relationship, Good team player with internal team and also external partners.
- Deliver results.
- Commercial mindset.
- Enterprise First.
- Organizational skills, experience meeting tight deadlines.
- A creative mindset
**QUALIFICATIONS AND EDUCATION REQUIREMENTS**:
- 2-3 years experience with marketing or engineering background.
- BSc/BA in Marketing, Business, Engineering, or related fields.
- Previous exposure to B2b sector, experience in Lubricant industry is an added advantage.
- Excellent written and verbal communication skill.
- Mobile and willing to work flexible hours.
- Comfortable to operate independently.
- English/Malay/Chinese speaker.
- Driving License.
**ADDITIONAL DETAILS**:
- Location: KL Sentral, Kuala Lumpur
- Contract Duration: 12 months
- Working Hour: Monday to Friday, 9.00 am to 6.00 pm
- Offered Salary: Up to RM 4,500
**Job Type**: Contract
Contract length: 12 months
**Salary**: RM4,500.00 per month
Ability to commute/relocate:
- Kuala Lumpur: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Marketing: 2 years (preferred)
**Language**:
- English (preferred)
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