Brand Executive

2 weeks ago

Kuala Lumpur, Malaysia coty Full time

ROLE AND DEPARTMENT

About the role
Work with Brand Manager to achieve brand and business goals for assigned brands through the formulation and execution of successful marketing strategies

**Brands**: Hugo Boss, Calvin Klein, Chloe, Marc Jacobs, Davidoff, Tiffany & Co, Miu Miu, Lacoste, Escada

THE ROLE

**In this role you will be responsible for**:
Responsible for the end-to-end process of new product launch and campaign management within AnCP budget given - Conceptualize, plan and execute all launches and activations encompassing digital and social media, influencer marketing, trade marketing activations, promotions and/or events.
Manage and grow a sustainable product portfolio for the brands including product forecasting and pricing strategy with guidance from line manager, whilst aligning with the overall global and local business strategy
Own and manage the development of brands annual launch calendar and marketing plans.
Lead the creation and development of all marketing collaterals, tools and mechanics, in line with the brand image and strategy
Together with the visual merchandising team, create and ensure consistent and impactful visual merchandising displays at all brands’ point of sales.
Research and track competitors’ marketing activities periodically and collect market data and insights to analyse brand’s competitive performance and future plans.
Ongoing review and evaluation of brand/s business performance to ensure achievement of monthly and annual sales targets and to uphold the positioning/ranking of the brands in its distribution.
Form strong collaborative support to inter-departmental teams in achieving the brands’ sales targets.
Manage and coordinate the deployment of brand assets that support the annual plan activation together with external agencies
Maintain the full spectrum of marketing expenses including document issuance, record maintenance and monthly tracking.

WHAT YOU’LL BRING

Minimum 2 year of experience in marketing, preferably from the fragrance/ makeup category
Passion for beauty and fragrance is an added advantage
Strong analytical skill to analyse sales numbers and align marketing promotions accordingly
Able to work independently with mínimal supervision
Strong personality to cope in a fast-paced environment
Strong communication skills, written and verbal to work collaboratively with different teams

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