Brand Executive

2 weeks ago


Kuala Lumpur, Malaysia HISEVEN SDN. BHD. Full time

**Responsibilities**
- Develop, organize, and execute marketing campaigns for the designated software product brand in line with brand marketing objectives and goals.
- Plan and execute digital marketing campaigns, including (but not limited to) social media, responsible for the overall brand design style, content planning, activity planning, and brand image.
- Manage multiple social media accounts, planning social media posts. Proficiency in copywriting will be a significant advantage.
- Monitor, measure, and report the performance of all campaigns, and evaluate them against objectives (ROI and KPIs).
- Work closely with designers, marketing operations departments, and development departments on matters related to the creation, development, and improvement of marketing materials.
- Work closely with the sales team to develop sales and marketing funnels.
- Manage the budget and make investment decisions within the limits of the allocated budget.
- Assist in the development of new products and markets to help achieve business unit and marketing goals.
- Conduct competitor research and market analysis to identify the target audience.
- Undertake any special tasks as needed.

**Requirements**:

- At least 2 years of work experience in the marketing brand department of an internet company. Experience in SAAS is particularly valued.
- Proficient in English and Mandarin Chinese. Knowledge of other languages will be a plus.
- Possess excellent aesthetics, with clear logical thinking in brand design style, visual communication, advertising copy, etc.
- Social media savvy, especially familiar with TikTok, Instagram, Facebook, and YouTube.
- Writing copy and content for marketing materials is crucial.
- Understand and stay updated on industry trends and competitor activities to ensure a competitive edge.

**职位:品牌策划**

**职责**
- 根据品牌营销目标和目的,为指定软件产品的品牌开发、组织并执行营销活动。
- 规划并执行数字营销活动,包括(但不限于)社交媒体,对整体品牌的设计风格、内容策划、活动策划、品牌面貌负责。
- 管理多个社交媒体账户,规划社交媒体帖文。精通文案写作将是一个巨大的优势。
- 监控、测量并报告所有活动的绩效,并根据目标(ROI和KPIs)进行评估。
- 与设计师、市场运营部门和开发部门密切合作,处理与创造、开发和改善营销材料相关的事务。
- 与销售团队紧密合作,开发销售和市场营销漏斗。
- 管理预算并在分配的预算限制内做出投资决策。
- 协助新产品和市场的开发,以助于实现业务单元和营销目标。
- 进行竞争对手研究和市场分析,以确定目标受众。
- 根据需要承担任何特别任务。

**要求**
- 候选人至少应拥有商业管理/市场营销/传播或相关领域的学士/专业学位。
- 至少2年在互联网公司市场品牌部的工作经验。特别是在SAAS方面的经验。
- 精通英语和华语。会其他语言将是一个加分项。
- 具备优秀的审美,对品牌设计风格、视觉传达、广告文案等方面具备清晰的逻辑思路
- 社交媒体精通,特别熟悉TikTok、Instagram、Facebook和YouTube。
- 编写市场营销材料的文案和内容至关重要。
- 了解并保持对行业趋势和竞争对手活动的最新了解,以确保竞争优势。

**Please note that the working location will be at The Icon KL

Pay: RM6,000.00 - RM9,000.00 per month

**Benefits**:

- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development

Schedule:

- Day shift
- Monday to Friday



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