Digital Marketing Specialist

4 months ago

Kuala Lumpur, Malaysia LRQA group Full time

Job ID:40175
Location:Kuala Lumpur : Naza Tower : Plat
Position Category:Marketing
Position Type:Employee Regular

**Who are LRQA?**

LRQA stands for dedication to clients, market firsts, and deep expertise in risk management. We’ve grown to become a leading global assurance provider, bringing together outstanding expertise in certification, customised assurance, cybersecurity, inspection and training.

While we’re proud of our heritage, it’s who we are today that really matters, because that’s what shapes who we and our clients can become tomorrow. By staying true to our shared values and combining decades of collective experience, we support our clients in building a safer and more sustainable future.

LRQA currently operates across 50 countries, has more than 2,500 colleagues, generates £315m in revenue, and supports more than 60,000 clients across a diverse range of sectors and markets.

**Key responsibilities**
- Manage the day-to-day operation of regional websites, including content updates, design changes, and technical maintenance, ensuring content accuracy, relevance, and alignment with brand guidelines.
- Oversee the development and execution of comprehensive digital marketing campaigns targeted at B2B audiences on platforms such as LinkedIn Ads, Google Ads, and other relevant channels, ensuring maximum ROI and lead generation, coordinating with the Regional Marketing Manager to ensure alignment.
- Work closely with the SEO agency to execute on-page and off-page SEO strategies, including keyword research, content optimization, link building, and implement technical SEO improvements, to improve search engine rankings and drive organic traffic growth.
- Serve as the primary point of contact for external agencies and vendors, including digital marketing agencies and freelancers, ensuring deliverables are met on time and within budget.
- Develop custom reports and dashboards to provide stakeholders with regular updates on campaign performance, including metrics such as website traffic, lead generation, conversion rates, and return on ad spend (ROAS).
- Stay up to date with the latest trends and best practices in B2B marketing, digital marketing technologies, and industry developments, and leverage this knowledge to drive innovation and continuous improvement.
- Assist in the development of the annual digital marketing budget and track expenses to ensure campaigns are delivered within budgetary constraints.

**Technical / Professional Qualifications / Requirements**
- Bachelor’s degree in marketing, Business Administration, Communications, or related field.
- 5+ years of experience in digital marketing roles with a focus on B2B marketing and expertise in website management.
- Proven track record of managing successful digital marketing campaigns for B2B clients, including experience with lead generation, content marketing, and account-based marketing strategies.
- Strong technical skills with proficiency in content management systems (e.g., Optimizely, Drupal), HTML/CSS
- Experience in managing relationships with external agencies and vendors, including negotiating contracts, setting expectations, and ensuring deliverables are met.
- Analytical mindset with the ability to interpret data, analyse campaign performance, and provide actionable insights and recommendations.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, LinkedIn Ads, SEMrush, Salesforce, Microsoft Dynamics etc
- Certifications in digital marketing and/or B2B marketing (e.g., Google Ads, HubSpot, LinkedIn Marketing) are a plus.

Diversity and Inclusion at LRQA:
We are on a mission to be the place where we all want to work and we are passionate about embracing different perspectives because we understand the value this brings to our business, our clients and each other. We are all about creating a safer and more sustainable future and our inclusive culture is right at the heart of our business.

Together our employees make our communities better and we want you to be part of our diverse team

LRQA is a leading global assurance provider. The integrity and expertise we bring to our partnership with clients support their journey to a safer, more secure and more sustainable future. (Group entities).

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