Associate Sales Operations Manager
6 months ago
**JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES**
General Trade Strategy Planning
- Developing and implementing sales processes for general trade sales teams and distributor sales representatives
- Researching and analyzing data for General Trade program: Account Program, Lapse Store Program, Distribution Campaign and NPD speed to market tracker.
- Identifying customers and sales opportunities by analyzing sales data and retailer trend to provide next step to the managers to address white space in the channel.
- Creating and managing automation tools to increase sales process efficiency
- Implementing and manage DSR tools to minimize field sales execution losses
- Planning and coordinating the overall aspects of merchandising services to ensure a smooth and successful executions in the trade
- Optimizing & synergizing Master Coverage Plan, driving on-shelf availability & presence efficiently
- Overlook the WM & EM POSMs allocation and execution in the outlets during channel program, brand campaign, NPI launches, events (including budget, logistics, distribution) by finding the most efficient solutions.
Trade Marketing Process
- Collaborating with Trade Marketing (GT) in the ideation, planning & implementation of all trade activities that will create the most impactful trade presence and generate revenue
- Updating key stakeholders with monthly collation of merchandising guidelines & bulletin of key channel & account activities
- Monthly analysis and review of execution in KPI reports, highlighting key issues and competitor activities for immediate resolution & counter measures to defend market position
- Governance of all trade activations (e.g. POSM/Merchandising/On-ground events/NPI launches), ensuring all activities are executed in a timely manner and in accordance to standards to maximize impact in-trade and drive consumer demand
- Constant engagement with stakeholders in Trade, promptly addressing key issues with remedial actions to minimize impact to Sales
JOB SPECIFICATIONS:
**Skill, Education, Experience**
Bachelor's degree in any discipline
Experience in sales operation / sales force efficiency in FMCG
**KEY COMPETENCIES REQUIREMENTS**:
**Behavioral**:
Take lead, pro active and take accountability
**Functional/ Technical**:
Strong user in Microsoft / familiar with Nielsen Advisor
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