Assistant Manager, Digital Development
7 months ago
Assistant Manager, Digital Development
Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
The incumbent is responsible to support Head, Digital Development and his/her direct superior related to crafting the components of online communication for agency. All other digital initiatives to achieve and support Agency 2.0's vision. Create comprehensive strategies that align with the digital development's overall goals.
**Principal Duties & Responsibilities**:
- CoDevelop strategy and structure to improve company digital tools usage.
- Main support in managing the Lead Management and Activity Management platform PRULead to create a sustainable source of company generated leads that create value for Agents and enhance overall Agency proposition.
- Support to build the new social platform to help our agents build their digital footprints in the digital world.
- Analyse, identify, and choose the most effective digital channels and tactics for agency digital communication & campaign strategies.
- Prepare regularly reports & digital communication and campaign strategies results (including revenues and costs)
- Participate in any other duties as assigned by the superior. Work closely with cross-functional teams, including marketing, event, campaign, and sales teams, to ensure a cohesive strategy.
- Drive PRULeads conversion along side with superiors, with active engagements with AG Teams.
**Job Specification**:
**Qualifications**
- A Bachelor's degree in a relevant discipline;
**Experience**
- Minimum 3 year in relevant experience and knowledge of different types of media channels.
- 1-3 years in digital marketing (prepare/actively involve in social media platform)
**Knowledge**
- Demonstrable experience with building effective digital communications campaign
- Familiarity with digital marketing
- Ability to manage and combine data - advance level of excel, pivot table, V-lookup
- Excellent communication skills - multi-lingual has an advantage.
- Strategic thinking skills
Job ID 24020314
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