Product Manager

2 weeks ago


Kuala Lumpur, Malaysia Puratos Full time

Do you have the appetite to Grow Your Magic?

Consumers everywhere are increasingly conscious of the quality of the food they eat. Puratos develops, produces, and distributes a unique range of ingredients for bakers, pastry-chefs and chocolatiers who demand the very highest quality.

Founded in Belgium in 1919, Puratos is growing rapidly with over 9000 employees in 75 countries, with a consolidated turnover of over €2 billion in 2019. Our passion for innovation, pioneering spirit and core values continue to propel our global ambitions. This, coupled with our commitment to our communities, is what makes working at Puratos so magical.

**Position Overview**

Based at our Headquarters in Kuala Lumpur, in order to further strengthen our global Marketing team we are currently seeking:
**Product Manager
- Marketing**

(_Kuala Lumpur, Malaysia_)

**Key Accountabilities**
- Assist in developing and implementation of local marketing plans for bakery, patisserie and chocolate
- Assist in implementing the local marketing plans tailor to each channel - artisan, semi/industry, supermarket, food service by key product focus
- Assist in consumer survey/research pertaining to market knowledge ( market share, market trends ), customer preference by products ), competitor analysis ( positioning, Pricing by product category ), consumer preference test/validation prior product launches) and up date the product mix.

**Product Management**
- Develop and implement Product Performance strategies by channel/customers. Prepare correction action plan for slow progression of products.
- Support Marketing Management in developing annual new local innovations/renovations via benchmarking study/ sensory testing.
- Responsible on post launch management, working with the countries on effective SKU monitoring, product performance tracking for better product life cycle. To include SKUs analysis - sales volume, value by customers, obsolete stock, Big Balloon/POP exercise for all SKUs, value proposition, product positioning, pricing, forecasting, channel strategy, marketing strategy to ensure positive ROI of new product launch
- To develop overall POS materials for NPD/sales material - for all SBUs including packaging, labels & e-materials
- Facilitate Technical team innovation process, aligning the needs of the key customers to drive the selected BUs category

**New Business Development**
- Develop New Product Launch plan including executing communication plan to both internal & external customers to ensure the success of the launch plan via monitoring the monthly sales evolution by channel/customers for targeted SBUs
- Execution & measurement of category communication and key messages by channels by key customers including product training for commercial team & distributors for targeted BUs (aligned with local Biz Plan)
- To develop effective trade marketing approach & seasonal promo plan to enhance successful product launches for general market & key account for targeted Bus
- Lead internal and external communication branding & product activities and support in customers’ activities such as seminars/Taste Tomorrow with Customer Marketing

**Marketing Communications**
- Assist in developing marketing communications plans which include 1 to 1 communications, online communications, on ground event, PR to support the launch of the new product for both Malaysia & Singapore.

**Trade Marketing**
- To develop effective trade marketing approach to enhance successful product launches for general market & key account.
- Organize product training for commercial team & distributors
- Assist in Organizing local customer events - Customer Innovation Day

**Digitalisation**
- Working closely with agency to maintain the local digital tools and develop content management relevant to key product focus
- Assist in executing digital communication plan via social media platform & other relevant digital approach

**Profile**
- Graduate in Marketing/Business, with at least three years’ experience in marketing/product branding, preferably in food or food ingredients in business to business or consumer markets
- Experienced in new product launches, creative in brainstorming of new ideation for both physical launch event and digital launch approach
- Good command of written and spoken English. Ability to read and comprehend Chinese (Mandarin) is an added advantage
- Computer skills: Advanced knowledge in PowerPoint and excel (pivot table and etc.), word doc. Knowledge in Adobe Illustrator, Photoshop & in-Design as well as Power BI/SAP will be added advantage
- Good communication skills and team player
- Ability to make decisions and build consensus
- Resourceful multi-tasker
- Passionate about baking, good personality and creative.
- Mobile (able to travel within the country for training purpose).

**Required Competencies**
- _Finds and implements creative and innovative solutions for business challenges_
- _Develops and shares strategic business and market i



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