Marketing Lead

2 weeks ago


Kuala Lumpur, Malaysia IT Consulting Company Full time

Responsibilities:
A. Managing Marketing Agencies and Contractors
- Managing and monitoring the deliveries of marketing agencies/contractors in handling the company's social media, blogs, and websites.
- Tracking, measuring, and analyzing the performance of all digital marketing activities and campaigns, including providing regular performance reports.
- Monitoring ongoing company presence on social media.

B. Digital Marketing Plans and Strategies
- Jointly developing digital marketing plans and strategies with Marketing Agencies to achieve the company's business goals and objectives. Marketing plans include but are not limited to SEO, SEM, database marketing, content marketing, weekly and monthly social media content, and calendars.
- Developing and brainstorming new and creative growth strategies through digital marketing.
- Continuously optimizing websites and landing pages for search engines (SEO), improving user experience, and increasing conversion rates.
- Managing the marketing budget, ensuring cost-effectiveness, and maximizing ROI.
- Collaborating with the internal team to plan and execute marketing activities, such as events, webinars, exhibitions, etc.

**Requirements**:

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in Search Engine Optimization, database marketing, social media marketing or running targeted online campaigns.
- Experience in content creation: for example social content or videos. Have experience with Canva, Adobe Illustrator or Photoshop.
- Experience in digital marketing & analyzing data using tools like Google Analytics.
- At least 2 to 3 years' experience in digital marketing.

Pay: RM5,000.00 - RM7,000.00 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing Lead: 3 years (preferred)
- SEO tools: 3 years (preferred)
- Digital marketing: 3 years (preferred)


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