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Social Media Strategist

1 month ago

Kuala Lumpur, Malaysia LOKi Digital Sdn Bhd Full time

LOKI DIGITAL | **SOCIAL MEDIA STRATEGIST (MALAY SEGMENT)** |
LOKi is a full-service digital creative agency. We believe that the tiniest details often make the biggest impact, so we are dedicated to sweating the small stuff to make your big ideas become real-world tangible results.
- Strategy - Creative - Content - Technology - Communications
- DO GOOD WORK is Our mantra. Our goal.

Our people are driven by doing good work. Driven people hold themselves and each other accountable. Driven people foster a culture where everyone can bring their authentic selves to work, listen more intently to one another, learn more from each other, and actively welcome different points of view.

Social media strategists are connectors. Our work requires collaboration with many other disciplines: creative, media, influencer marketing, technology, client leadership. The most successful strategists are grounded in effectiveness yet push for new ideas to grow brands and our clients’ businesses. While our work is not entirely digital, the communications landscape is trending in that direction, so our strategists bring a deep fluency in digital and social touchpoints.

You will join a tight-knit team of strategists, planners, producers, and creatives to pursue game-changing ideas for our clients - and provide stewardship over how, where, and when strategies come to life.
- Must be able to produce and write in Bahasa content, with good understanding on Syariah law and practices.
- Work closely with the creative team and brand director to bridge the gap between a content idea and the trend within the Bahasa Malaysia segment, manage social media, brand pages, execute content, execute campaigns, integrate, and coordinate in completing day-to-day tasks and client servicing.
- Producing a consistent brand message across all the social media channels.
- Scheduling social media posts.
- Creating paid social media campaigns for advertising.
- Monitoring social media metrics and ROI.
- Preparing social media engagement and activities reports.
- Optimizing social media content actively and effectively.
- Working with other departments to develop social media timelines that coincide with the product release, ad campaigns, and other brand messages.
- Coordinating with the Creative/Creator & Influencer team and other team members to deliver the task in time and ensure the deliverables meet industry standards.
- Conduct market, consumer, and competitor analysis.
- Developing a social media refreshment plan, onboarding plan, and pitch proposal.
- Picking up quality topic trends and making them relevant to brands.
- Observe the performance of page/ campaign performance and proactively propose an optimisation strategy.
- Analyse performance through social analytics, media reporting, and web analytics to identify meaningful opportunities to improve client outcomes.
- Good presentation skills.
- Stay up-to-date with new digital technologies and social media best practices.

**Education, Experience, and Licensing Requirements**:

- Bachelor’s degree in Communication, Marketing, or a related field.
- Good understanding on Syariah law and practices
- Proven one or two years work experience as a Social Media Analyst, Social Media Strategist, Social Media Executive, or a similar position.
- Solid knowledge of the digital marketing, social media landscape, digital marketing campaign development and familiar with marketing analytics tools
- Demonstrate the ability to understand the engagement metrics and KPI’s.
- Experience in setting up social media business pages and ad boosting
- Excellent knowledge of research requirements for social media strategy.
- Sound knowledge of social media scheduling platforms.
- Strong oral skills in English and Bahasa Malaysia.
- Excellent writing skills in English and Bahasa Malaysia.
- Excellent presentation skills
- Great proposal writing skills
- Familiar with communication/marketing planning and strategy
- Hands-on experience with digital brand building for brands
- Strong organisational and time management skills with attention to detail
- Ability to multitask and work in a team environment
- Self-motivated

**Salary**: RM4,000.00 - RM6,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Maternity leave
- Opportunities for promotion
- Professional development

Schedule:

- Fixed shift
- Monday to Friday

COVID-19 considerations:
Daily sanitization is done, staffs are to wear masks at all times and Covid SOPs are constantly updated.

Application Question(s):

- Will you now or in the future require sponsorship for employment visa status?
- Have you managed a social media page before? If so, do give us a brief example and explanation, as well as let us know how many years of experience related?
- Have you been working in an advertising & marketing industry in the last 2 years?
- Are you proficient in developing a deck? Could you give an example?
- How many years of work experience do you have using Micros