Marketing Executive

4 days ago

Petaling Jaya, Malaysia ISP Malaysia Full time

**Description**

**Role Profile**
**Marketing Executive**
**Purpose of Role**

The Marketing Executive supports the Regional Marketing team, working alongside key members of the Regional and School teams to deliver quality leads to meet enrolment targets. Based at ISP Malaysia’s regional office, this role involves supporting marketing initiatives and campaigns to amplify ISP Malaysia’s brand presence and maximise lead generation.

**About ISP Malaysia**

One of the leading education groups in Malaysia, ISP Malaysia operates the Tenby Schools, Asia Pacific Schools and Straits International Schools. Our nine schools are strategically located in the developed areas of Klang Valley in Selangor, Perak, Penang and Johor.

Our schools in Malaysia follow the international school curriculum comprising IGCSE and A-levels, starting at the kindergarten level, while 5 of the schools also offer the Malaysian National Curriculum. With over 8,000 students, we have a 60-year history of providing education to students in the country and have gained a reputation for excellence and high standards in education.

We champion a transformative approach to learning that goes beyond the classroom. By igniting our students' curiosity and growing their self-confidence, we empower them to become the next generation of changemakers.

ISP Malaysia is part of ISP, a global community of over 80 international schools across more than 20 countries.

**Key Benefits**
- A culture of engagement and trust, where staff contributions are recognised and valued.
- A passionate and motivated team of professionals who put children at the heart of decision-making.
- An embedded commitment to professional development and employee well-being.
- Access to expertise, best practice sharing and learning opportunities across countries and cultures.
- Competitive remuneration.
- Fee discount for children of employees.
- Medical outpatient and insurance benefits.

**ISP Principles**
- ** Begin with our children and students.** Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.
- ** Treat everyone with care and respect.** We look after one another, embrace similarities and differences and promote the well-being of self and others.
- ** Learn continuously.** Getting better is what drives us. We positively engage with personal and professional development and school improvement.

**Marketing Executive**

**Key Responsibilities**:

- Maintain an annual marketing calendar overview of advertising schedules, publications and events.
- Maintain the marketing budgets with expenditures throughout the year including processing invoices.
- Support in the generation and collection of school content for admissions and marketing (e.g., videos, infographics, and text).
- Support content updates and development for customer relationship management (CRM) workflows.
- Support content updates and development for school websites and landing pages.
- Lead the production of admissions and marketing materials and merchandise, both in print and online.
- Coordinate and negotiate competitive rates with suppliers for printing, merchandise, and other purchases.
- Support external marketing activities, including but not limited to print advertising, out-of-home advertising and events.
- Manage and maintain all online listings for our schools.
- Support in the preparation of reports on all competitive media communications, both online (e.g., websites, social media) and offline (e.g., print, billboards and signs, television, etc).
- Support with market research and competitive intelligence reports on the local school market, customer research, and competitor information.
- Keep abreast of the programmes, products, and events offered by other schools.
- Execute ad-hoc tasks assigned by the manager.
- Strong organisational and time management skills, with the ability to meet deadlines in a fast-paced environment.

**Line Management**
The Marketing Executive will report to the Content Writer.

**Stakeholders**
- Internal: ISP Regional Team and School Marketing and Admissions Teams.
- External: Key Agency Partners.

**Qualifications and Experience**

**Education**: Bachelor’s Degree/Master’s** **in Marketing, Mass Communication or a Business-related discipline.

**Experience and Skills**:

- Minimum 3 years’ work experience in a similar capacity.
- Prior experience in the education industry is an advantage.
- Ability to think creatively and strategically, and work in a fast-changing and evolving environment.
- Creative written skills.
- Superior organisational skills and high attention to detail.
- Knowledge of Hubspot is an advantage.
- Good command of the English language and Bahasa Malaysia, written and oral.
- The ability to read, write and

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