Customer Value Management Specialist

3 months ago


Kuala Lumpur, Malaysia Maxis Full time

Are you ready to get ahead in your career?
- We want to empower you to turn your ambitions into achievements.
- We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
- Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
- To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?

This role will be responsible forr Campaign Planning of ARPU/ARPA growth of Maxis Postpaid customer by upselling of products and services as well as managing customer migration for both upwards and downward movement.

What are you accountable for?
- To grow ARPA by developing campaign that will encourage new supplementary line activation as well as upselling to Converge products
- To grow ARPU by developing campaign to encourage the take up of new products and services
- To continue enhancements of current direct marketing platform by enriching it with value escalators ensuring the right customer receives the right products with the right channel and at the right time
- Define marketing communication needs for all the developed campaigns
- Manage all the operational functions required for each campaign
- Work closely with other teams within marketing and other functions which their contribution is critical to end result of the job holder’s activities - marketing communication and rewards and partnership teams, value chain, IT, finance, sales and customer care, customer management

What do you need to have for this role?
- Bachelor's Degree in a relevant discipline
- At least 4 year(s) of combined working experience in telco or marketing campaign
- Possess strong data analysis skills
- In-depth understanding of general consumer purchase behaviors to be able to identify opportunities for upselling

What’s next?

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.



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