Manager, Brand Marketing

1 week ago


Petaling Jaya, Malaysia Pizza Hut Restaurants Sdn Bhd Full time

Job Summary
- A marketing and business strategist, you will drive the penetration, transaction and profitable sales to Pizza Hut by targeting key usage occasion (Branded Segment). You will develop a clear branded proposition and bring it to live through the right product, packaging, pricing, menu, experience and communications (across all ordering channels ie. physical store, delivery, takeaway and Ecommerce) to gain users penetration and increase purchase frequency.

Job Responsibility:

- Branded Segment sales and transaction
- Branded Segment strategy, marketing mix development and deployment; driving on-time plans roll out
- Branded Segment’s market monitoring & internal performance (sales, marketing mix, E-commerce platform analytics), customer behaviour analysis and segment profile/ segmentations analysis across various ordering channels (dine in, takeaway, delivery, ecommerce platform)
- Branded Segment’s product innovations, marketing campaign communications and launches
- Relevant partnership with external companies to drive Branded Segment’s growth
- A&P fund management

Qualification and Skill requirements:

- Minimum Bachelor Degree holder
- 6-8 years of marketing experience, including 1-2 years in a supervisory or people management role
- Good understanding and experienced in business sales and marketing planning
- Experienced in marketing campaign/ communications/ social media development and deployment
- Experienced in overall brand management, brand proposition development, overall media management and brand health tracking tools
- Experience in execution of digital marketing / e-commerce
- Good with data analysis for fact base decision making; Good working knowledge in Microsoft Excel/ Business Intelligence tools
- Creative with ability to ideate marketing campaigns; an eye for effective creatives that can gain top-of-mind, attention and eventually conversion to sales
- Balance of analytical ability and creativity
- Can do attitude, a go-getter and with high level of tenacity
- Digitally savvy, up-to-date and alert with market/ consumer trends
- Experience in Fast Moving Consumer Goods FMCG/ Retail/ E-commerce Retail is preferred
- Strong project management skills and driving executions
- Good and confident communications, presentations and articulations

Pay: RM8,000.00 - RM10,000.00 per month

**Benefits**:

- Maternity leave
- Professional development

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus



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