Brand Manager

6 months ago


Petaling Jaya, Malaysia Heineken Full time

Resposibilities:

- Responsible for assisting the Brand/Senior Brand Manager with the implementation of the annual brand plan ensuring achievement of jobs, whilst optimizing ROI in line with jobs and adopt zero-based budgeting throughout the year.
- Implement and measure brand activities with full compliance as per the Annual plan/GAME Plan under the supervision and guidance of the Brand/Senior Brand Manager.
- Implement and own all BTL activities and digital activations in line with the big idea/TTL campaigns that are all grounded in consumer insights.
- Work with the Trade Marketing team to ensure activations are embedded in the channel plans and are receiving due focus.
- Present brand ideas, brand plans, innovations to internal stakeholders via road shows and trade visits.

**Requirements**:

- Degree in Business Administration, Marketing or its equivalent with 3 - 5 years marketing experience in FMCG, creative or lifestyle industries, including promotions, innovation, activations and brand planning.
- Strong communication, persuasive and has problem solving skills
- Resourceful, meticulous and possess strong analytical skills


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