Digital Marketing Specialist

2 weeks ago

Kuala Lumpur, Malaysia Peoplelogy Development Sdn Bhd Full time

Job description

We are currently seeking Digital Marketing Specialist to join our Marketing Team. This position will be giving opportunity to participate in social media marketing, performance marketing, SEO marketing and funnel marketing. You are expected to conduct research, study market and company performance to better strategize the marketing plan thereafter execute. As a Performance Marketing Expert, your primary responsibilities will include:

- Carry out research to support planning and forecasting to achieve performance marketing goals in line with the overarching Demand Generation objectives.
- Manage paid channels to support platform MAU and user growth by creating, tracking, and launching campaigns for Facebook, LinkedIn, Google, Display, and other media channels.
- Operate channel, conduct optimization, and automation for all paid media including social media, AdChannels, and AdWords.
- Improve audience targeting, landing page, ad content (copywriting/creative), and feeds to improve overall channel efficiency via heavy A/B testing on all key levers to keep improving channel CTR and Conversions.
- Track and monitor performance and provide timely optimization recommendations.
- Deliver post-campaign analysis and assessment across the marketing campaigns with key learning points for improvements.
- Brief/collaborate with creative agencies, studio team, and internal marketing team, on creative requirements.
- Partner and collaborate with the marketing team members to deliver a holistic approach to marketing activities.
- Work closely with the Marketing Manager to deliver a data-driven and well-collaborative approach to the way we manage paid media.
- Create and present performance report. As a SEO Marketing Expert, your primary responsibilities will include:

- Develop and implement SEO strategy to increase the company's SERP ranking.
- Identify and monitor key SEO-related KPIs.
- Analyse keywords and SEO techniques used by competitors.
- Collaborate with social media and content team to repurpose video content into written form and optimize relevant SEO keywords.
- Improve website user flow and conversion rate.
- Perform on-going keyword research and identify effective keywords to generate the most valuable traffic, mainly focus on Google and Bing.
- Collaborate with the marketing team to create goal-aligned SEO topics.
- Optimizing content and landing pages for search engine optimization.
- Keep an eye on the latest SEO algorithm updates, compile and update in the SEO guidelines file and share with the Team.
- Track and monitor performance and provide timely optimization recommendations.
- Deliver post-campaign analysis and assessment across the marketing campaigns with key learning points for improvements.
- Create and present performance report As a Funnel Marketing Expert, your primary responsibilities will include:

- Build, test and optimize sales funnel including offer and promotion activities
- Develop and launch lead generation campaigns
- Manage leads routing protocols and the automation of the funnel through workflows using CRM System
- Process leads from trade shows, in-person events, and digital events
- Assist with the go-to-market strategy and campaign specifically as it pertains to reaching our target audiences, delivering our message in a meaningful way and ultimately generate quality leads
- Develop content and campaign based on best practices and brand guidelines
- Create and present performance report

What is required:

- Possess a Diploma/Degree in Marketing/Mass Communications/Business Studies or equivalent. **Good time-management and grasp of social media KPIs are required (Key Performance Indicator)**
- Excellent graphic/digital designing and video editing skills. Proficient in Canva, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, CapCut is a huge plus
- Excellent Bahasa, English and Chinese verbal, and written communication skills.
- Detailed oriented with excellent project management and research skills
- Proficient with social media analytics/insights Nice-to-have:

- Successful digital campaigns
- Unsuccessful digital campaigns (I love learning from mistakes)

**Salary**: RM3,000.00 - RM5,000.00 per month

**Salary**: RM3,000.00 - RM50,000.00 per month

**Benefits**:

- Dental insurance
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development
- Vision insurance

Schedule:

- Monday to Friday

Supplemental Pay:

- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Kuala Lumpur: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Digital Marketing: 1 year (preferred)

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