Digital Marketing Specialist

4 months ago


Kota Damansara, Malaysia Lion Group Holding Ltd. Full time

Create brand awareness and improve the company's marketing efforts and increase company’s sales.
- Build and execute social media strategies through competitive research, platform determination, benchmarking, messaging, and target audience identification.
- Generate, edit, publish and share daily content (original text, images, or video) that builds meaningful connections and encourages community members to take action.
- Set up and optimize company pages within each platform to increase the visibility of company’s social content and presence.
- Moderate all user-generated content in line with the moderation policy for each community.
- Create editorial calendars and syndication schedules.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players, and coordinate actions.
- Stay update with the latest social media trend and practices.
- Assist and undertake any other ad-hoc duties when deemed necessary.
- Is not afraid to dabble with Canva to translate written content into visual social media posts.

**; Requirements**:
- Preferably someone who is interested and have experiences in social medias such as Facebook, Instagram, Twitter, LinkedIn, and other social media platforms.
- Proven working experience in social media marketing and/or digital media marketing would be an advantage.
- Demonstrable social networking experience and social analytics tools knowledge.
- Knowledge of online marketing and good understanding of major marketing channels.
- Excellent writing, editing (text, photo, video), and presentation skills.
- Able to work under pressure, independently, and maintain confidentiality at all times.
- Excellent written and verbal skills in English is a must.
- Written and verbal communication skills in other languages/dialect will be an added advantage but it is not necessary.
- Ability to start immediately or with short notice period would be preferred.



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