Copywriter & Content Marketing Specialist

5 months ago


Kuala Lumpur, Malaysia EZYPAY Full time

**Copywriter & Content Marketing Specialist**

**Stand out **P**oints**
- **Join an innovative**, fun and Energetic **C**ompany with a great **cultur**e**:

- **Flexible Working Conditions**:

- **Development Opportunities**

Do you love working in a diverse, fast paced, and energetic environment? A rare opportunity exists at Ezypay for a Copywriter & Content Marketing Specialist in our Marketing Department.

Ezypay is a multi-award winning FinTech company established in 1996, specialising in the provision of subscription and recurring direct debit payments.

With offices in Australia, New Zealand, and Malaysia, Ezypay has processed over $3 billion worth of subscription payments in 10 countries across the Asia Pacific region (Australia, New Zealand, Malaysia, Singapore, Philippines, Hong Kong, China, Taiwan, South Korea, and Thailand) and we’re continually expanding.

**As **a **Copywriter & Content Marketing Specialist **at Ezypay, you will** **be accountable for**:

- Content marketing strategy and calendar
- Copywriting, content creation and review
- SEO/SMO optimised content
- PR strategy execution

**Primary Responsibilities **include but **are **not limited to**
- Review proposal documents, sales presentations, and other documentation as required
- Establish and implement a well-integrated content marketing strategy
- Manage a communications calendar and ensure messaging remains consistent across all platforms
- Regularly research market trends for Ezypay's target industries to form part of the content strategy
- Identify and clearly articulate the selling points of our product for the target audience/s
- Ensure SEO and SMO strategies are effectively implemented
- Execute on the Media Engagement Strategy to create PR that drives brand awareness, website visits and conversions
- Coordinate with design and broader marketing team to ensure the timely delivery of assignments

**Requirements**:

- Bachelor's degree in communications, marketing, or a related field
- English as their primary language
- Minimum 3 years' experience in copywriting, communications or similar for the Australian market
- Preferred experience in writing for payments industry or financial services/products
- Excellent written and verbal communication skills
- Well-rounded knowledge of content management systems including HubSpot and social media channels
- Excellent organisation and time management skills
- Keep up to date with content trends, consumer preferences and advancements in technology
- Strong understanding of content practices such as SEO, SMO and PPC
- Ability to encourage collaboration to drive marketing strategy and achieve business goals
- Thorough when planning, executing, and publishing content and collateral to represent the brand well in the market
- Generate 'out of the box' content to achieve specific outcomes

**The Perky Side of our Benefits**
- Generous salary and incentive package
- Gym subsidies
- Substantial health care benefits
- Casual dress code
- Flexible working arrangements
- Guidance and mentoring from leaders within the business
- Dynamic, positive work environment
- Fantastic team culture

**How to Apply**

**In Response to Covid-19**

All interviews are currently being held virtually. If you are invited to attend an interview, our Human Resources team will guide you through our interview process


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