Digital Marketing Specialist
5 months ago
**Position** : Senior Performance Marketing Specialist/ Team Lead
**Salary Range** : RM 3,900 - RM 4,500
**Location ** : Millerz Square, Old Klang Road
**Working Hours** : Monday - Friday (9.00am - 6.00pm)
**Responsibilities**:
- Campaign Execution: Develop, execute, and optimise funnel-based ads while meeting various campaign objectives on Meta, Google, TikTok and maximising business ROI to drive website traffic & leads, increase conversions with differentiated audience strategy.
- Performance Monitoring: Proactively monitor and report on key metrics, A/B test results, and their analyses to internal stakeholders.
- Cross-Functional Collaboration: Work closely with cross-functional teams such as IT, Sales, and Creative Operations to ensure smooth operations and adherence to project deadlines.
- Strategic Development: Brainstorm and contribute ideas & strategy during the planning of integrated marketing activities to achieve business and brand objectives.
- Team Leadership: Guide a team to conceptualize, build, implement, and oversee a robust pipeline of optimizations aimed at improving conversion rates and enhancing the overall customer experience.
- Ad-hoc Projects: Support other ad-hoc projects as required.
**Requirements**:
- Minimum 2 years of relevant experience, including managing digital marketing platforms like Google Ads and Meta Business Manager.
- Proficient in both written and spoken in English.
- Proficiency in Mandarin will be added as advantage.
- Experienced in technical setup on Pixel/GTM tracking.
- Both strong data and creative mind in managing channels.
- A self-starter, possessing a positive learning attitude, hardworking and team spirit.
- Results-driven, with an attitude to constantly exceed targets and eagerness to consistently exceed objectives and improve processes.
- High attention to detail with excellent follow-through and a strong sense of ownership and accountability for assigned projects and tasks.
- Experience with Google Analytics (GA4), Google Ads, Meta Ads, Zapier, and HubSpot is an advantage.
- Leadership skills is a bonus
**Job Types**: Full-time, Permanent
Pay: RM3,900.00 - RM4,500.00 per month
**Benefits**:
- Dental insurance
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
- Vision insurance
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
- Yearly bonus
**Education**:
- Diploma/Advanced Diploma (preferred)
**Experience**:
- Google Ads: 2 years (preferred)
**Language**:
- Mandarin (preferred)
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