Sales Acquisition

4 weeks ago

Malaysia OCBC Bank Full time

**Sales Acquisition & Pricing Manager** **-** **(**230001I7**)**

**The Sales Acquisition & Pricing Manager is responsible in developing the acquisition strategy for new business opportunities for Mortgage & Specialized Lending business; and creating a competitive pricing strategy which effectively market the lending products to the appropriate target audience.**

**Pricing**:

- Lead and direct pricing strategy formulation and take necessary action to enhance profitability, ensuring integrity and accuracy in all pricing matters.
- Develop and administer pricing framework and pricing empowerment for the products on shelf
- Manage total pricing procedure, enhance processes to make most of efficiencies and ensure timely response to market conditions
- To perform financial evaluation to assess pricing action effectiveness i.e. analyse financial impact of price approach in view of overall history as well as profitability of customer.
- Oversight on day-to-day pricing management operations, involving pricing approvals and decisioning concerning deviations in the process chain, involving coordination with internal stakeholders
- To work hand-in-hand with PM in launch of new product / enhanced product offerings in terms of pricing and marketability

**Acquisition & Marketing**:

- Plan, develop and implement business strategies /plans for Mortgage & Specialized Lending to support and contribute to the overall Secured Lending business goals and objective
- Determining product selling points and setting sales strategies
- Drive acquisitions and conversion through customer acquisition campaigns to grow the customer base
- Plan, develop and implement customer retention & anti attrition strategies for cross-selling/up-selling or retaining customers
- Partner with marketing & segments team to conceptualise and roll-out promotional campaigns including pricing, marketing message, tracking and performing pre and post implementation review, including development & update of collateral and forms
- Act as the main liaison to the distribution channel to address concerns and queries coming from multiple aspects such as operations, process, product, customer feedback/queries, etc
- Partner with Sales / relevant stakeholders in collaborating with business partners (i.e. REA, Lawyer, 3rd party vendors) to drive New-To-Bank acquisition and sales acquisition
- Work hand-in-hand with Marketing and relevant stakeholders to support Corporate direction in Sustainability initiatives and awareness

**Qualifications**
- Minimum Degree in any field, preferably in Business Administration, Marketing related and/or Banking
- Minimum 5 years working experience in Mortgage or any other secured lending products in Banking Institution
- Marketing and product development experience will be an added advantage
- Possesses indept knowledge, experience and exposures to Shariah Principles for Islamic Financing will be added advantage
- Able to work cross functionally and with people of all levels as well as with agency and suppliers
- Strong inter-personal, analytical, communication and negotiation skills
- Pleasant personality with good work attitude and able to work independently and meet deadlines
- Computer literate

**Primary Location**: Malaysia

**Other Locations**: Malaysia-Kuala Lumpur-Kuala Lumpur

**Job**: Product Marketing

**Organization**: MAL CFS - Secured Lending

**Schedule**: Permanent

**Job Posting**: 02-Aug-2023, 2:49:23 AM

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