Lilit Brand Marketing Executive
7 months ago
**ob Description**:
As a Marketing Executive, focus on building and maintaining strong relationships with your audience, while also increasing brand awareness and boosting sales for the company or brand.
CAMPAIGN PRODUCTION
- Drive traffic and sales through effective local store marketing initiatives, including but not limited to print, digital, direct mail, social media, in-store events, and grassroots marketing
SOCIAL MEDIA
- Research, planning, designing, coordinating, and executing social media marketing materials/projects to drive traffic and raise awareness.
- Conduct online research to stay updated on social media advertising and marketing trends.
- Track social media coverages, come up with comments for review projects, and coordinate with micro-KOLs when required
- Analyze ads performance of ongoing and past projects and provide insights for future campaigns.
- Generate and analyze social media/performance reports, and collaborate with various department team members.
- Develop content strategy and work with stakeholders
- Proactively manage the community and drive engagement on TikTok.
- Drive TikTok official account followers and engagement/conversion, and support social commerce live streaming.
- Develop engaging and innovative content for all channels, collaborate with campaign managers and internal stakeholders, and recruit and engage with KOLs/influencers.
- Analyze user behavior and channel preferences and provide metrics analysis and strategies.
- Manage social media channels including planning, creation, and daily management of content and campaigns.
- Familiar with E-comm platforms and continuously identify and implement improvement opportunities for social media strategy and execution process.
DIGITAL MARKETING
**Support manager and work with agency to**:
- Plan, execute and monitor the brand's social media presence on various platforms (Instagram, Twitter, Facebook, etc.)
- Utilise analytics to identify success/failure of campaigns and performance trends.
- Plan, execute and measure experiments and conversion tests to improve campaign performance.
- Evaluating emerging technologies and providing recommendations for adoption where appropriate.
**; Requirements**: - Responsibilities include but are not limited to:
- Has 1 - 2 years of talent/artist/influencer/celebrity management experience
- Keen understanding of the digital media landscape.
- Strong understanding of Instagram, TikTok and other social media platforms
- Comfortable with delving into data to find insights to present to team
- Excellent written, interpersonal and communication skills, comfortable with talking to local and international stakeholders
- Ability to manage multiple stakeholders and work independently with cross-functional teams.
- Sound knowledge of retail fashion marketing.
- Unmatched supervision, research, and troubleshooting skills.
- Exceptional consulting and quality assurance abilities.
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