Strategic Planning Director
6 months ago
**策略規劃總監**
**職位描述**
- 開發解決客戶業務挑戰/目標的綜合通訊策略解決方案。
- 支援創意的開發和銷售,以滿足客戶的目的和目標,並向內部利害關係人和客戶有效地展示創意。
- 與高級客戶建立牢固的關係。他們重視並尊重您的意見 - 始終將其納入策略發展/決策中。
- 指導和培養策略團隊中的初級人才
**角色和責任**
- 隨時了解廣告、媒體、數位和社交最佳實踐以及行業和品牌趨勢,為客戶尋找機會。評估趨勢、評估新數據並了解最新的行銷技術。
- 能夠將資訊和數據轉化為見解,為創新和突破性的創造性思維提供強大的跳板。
- 制定綜合傳播活動的全面策略,包括品牌策略、ATL 活動、數位解決方案、社群媒體和內容策略以及 BTL 和活化計畫。
- 為漏斗/消費者旅程各階段的複雜、多通路活動構思並發展框架。
- 與客戶管理和創意線索合作,建立和管理客戶關係。
- 與業務主管合作,主動發現新的業務或創意機會,促進客戶成長。
- 監控活動運作的成功情況,並在必要時提出更改和改進建議。
- 領導推介和新業務項目的策略思考。
**技能和要求**
- 6年以上整合行銷傳播業務規劃職能經驗
- 提供高效的大規模溝通計劃的良好記錄
- 擁有跨 ATL、BTL 和數位接觸點的整體行銷活動經驗。能夠超越傳統的品牌解決方案進行思考。
- 優秀的客戶管理能力
- 擁有較強的表達能力
- 對所有事情提出正確的問題,滿足他們永不滿足的好奇心,以了解有關特定企業、個人、文化、趨勢等的一切。
- 將複雜的內容(無論是資料集還是更多術語的白皮書)轉化為簡單而引人注目的敘述。
- 對多個專案的工作承擔全部責任,利用清晰的組織技能有效管理工作量。
- 練習情緒智商以建立和培養與我們的全球客戶和更廣泛的團隊的關係,包括積極傾聽和務實的回饋。
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