Sales & Marketing Executive
6 months ago
**Job Purpose / Overview**:
1. Revolves around driving and optimizing the revenue and profitability of a business through strategic planning, market analysis, and effective sales and marketing strategies.
2. Identifying opportunities for growth and implementing initiatives to enhance the commercial success of the organization.
**Key Accountabilities / Responsibilities**:
**1. Make Appointment**
- Initiate contact with potential clients and leads to schedule appointments for sales presentations.
**2. Identify Lead.**
- Identify and qualify new leads through proactive prospecting and lead generation activities.
**3. Meeting & Presentation.**
- Participate in initial customer meetings to introduce the organization, understand client needs and set the stage for sales presentations.
**4. Follow-up.**
- Conduct timely follow-up with prospects after initials meetings, addressing queries, providing additional information, and nurturing relationships.
**5. Planning.**
- Develop and implement strategic plans for commercial growth, aligning with overall business objectives.
**6. Market Analysis.**
- Conduct thorough market analysis to identify opportunities for potential areas for business growth.
**7. New Customer Base**
- Develop and execute strategies to acquire new customers and clients, expanding the organization & customer base.
**8. Marketing Contents.**
**Sales Assistant/ Sales Support Coordinator**
- Ensure that marketing materials effectively convey brand positioning and messaging that resonates with target audiences.
**9. Competitors.**
- Monitor and analyse competitor activities to identify strengths, weaknesses, and opportunities for differentiation.
**Critical Skills**:
**1. Soft Skills**
- Good Interpersonal & relationship management
- Communication Skill
- Time management Skill
- Proactive and self-motivated individual
- Strong relationship-building skills for effective
- networking and client & engagement.
**2. Technical Skills**
- Sound knowledge in MS office (Power Point, Microsoft Word, and Microsoft Excel).
- Proficiency in tools that facilitate sales processes, such as sales enablement platforms or customer engagement tools.
- Basic knowledge of HTML, CSS, and web development concepts can be beneficial for understanding and customizing online content.
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