Country Brand Manager

3 weeks ago

Kuala Lumpur, Malaysia Pfizer Full time

Job Focus

Develop brand strategy & implementation of various marketing programs (conventional and digital) for Pfizer’s Hospital brands with focus of Anti-infectives portfolio. Define and drive country specific therapeutic area (TA) and brand strategy, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability.

**Responsibilities**:

- Provide insights and brand updates/feedback to Category Lead (CL).
- Tailor brand and execute brand strategies to local market needs and define local priorities
- Transforming digital initiatives for better engagement with HCPs and patients
- Select best-fitting modules from cross-EM/global content; translate and trans-create brand materials, as needed
- Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
- Forecast brand performance and track progress towards committed target
- Allocate and execute country brand budget (advertising and promotions)
- Cross-functional brand leadership - Leadership team, Business Managers (Cross Country Marketing Forum, CCMF), medical, legal, regulatory, etc
- Train Field Force on product positioning and prioritization
- Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

Accountable
- Brand Plan ownership with review of brand strategies by cross-functional team (sales, medical, regulatory / legal/quality, health and value)
- Develop country Op Plan and influence sales targets and brand A&P allocations
- Campaign Development: Select & execute best fitting modules for country needs
- Business case development
- Promotional materials development, manage compliance review of materials
- Long-range forecasting
- Revenue adjustments, as needed (with CL)
- Validate brand-specific messages and design training (medical, regulatory, training)
- Reporting directly to CL (based in Bangsar South)
- Demonstrated proficiency/experience in working in a highly matrixed organizational structure

**Qualifications**:

- Min. 1 year experience in Pfizer’s marketing department
- At least 3 years of pharmaceutical experience
- Bachelor's Degree
- Demonstrates business acumen, marketing execution
- Marketing, Customer and Competitor Insight experience/training
- Preferably experience in digital marketing
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation and communications
- Performance and Program Metrics
- Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, CLs/CM)
- Demonstrates business prioritization -among/across brands/therapy area; even in resource-constrained context

LI-PFE

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

LI-PFE

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