Country Brand Manager
3 weeks ago
Job Focus
Develop brand strategy & implementation of various marketing programs (conventional and digital) for Pfizer’s Hospital brands with focus of Anti-infectives portfolio. Define and drive country specific therapeutic area (TA) and brand strategy, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability.
**Responsibilities**:
- Provide insights and brand updates/feedback to Category Lead (CL).
- Tailor brand and execute brand strategies to local market needs and define local priorities
- Transforming digital initiatives for better engagement with HCPs and patients
- Select best-fitting modules from cross-EM/global content; translate and trans-create brand materials, as needed
- Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
- Forecast brand performance and track progress towards committed target
- Allocate and execute country brand budget (advertising and promotions)
- Cross-functional brand leadership - Leadership team, Business Managers (Cross Country Marketing Forum, CCMF), medical, legal, regulatory, etc
- Train Field Force on product positioning and prioritization
- Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
Accountable
- Brand Plan ownership with review of brand strategies by cross-functional team (sales, medical, regulatory / legal/quality, health and value)
- Develop country Op Plan and influence sales targets and brand A&P allocations
- Campaign Development: Select & execute best fitting modules for country needs
- Business case development
- Promotional materials development, manage compliance review of materials
- Long-range forecasting
- Revenue adjustments, as needed (with CL)
- Validate brand-specific messages and design training (medical, regulatory, training)
- Reporting directly to CL (based in Bangsar South)
- Demonstrated proficiency/experience in working in a highly matrixed organizational structure
**Qualifications**:
- Min. 1 year experience in Pfizer’s marketing department
- At least 3 years of pharmaceutical experience
- Bachelor's Degree
- Demonstrates business acumen, marketing execution
- Marketing, Customer and Competitor Insight experience/training
- Preferably experience in digital marketing
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation and communications
- Performance and Program Metrics
- Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, CLs/CM)
- Demonstrates business prioritization -among/across brands/therapy area; even in resource-constrained context
LI-PFE
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
LI-PFE
-
Country Brand Manager
2 weeks ago
Kuala Lumpur, Malaysia Pfizer Full timeThe Country Brand Manager is accountable for brand and portfolio strategies. This role requires the CBM to manage the end to end process of brand tactical plan and investment budget for advertising & promotion (A&P) aligned to country, regional and global model. The CBM is also accountable for the P&L of the brands in accordance with the company’s and...
-
Country Brand Lead
2 weeks ago
Kuala Lumpur, Malaysia Pfizer Full timeThe Country Brand Lead (CBL) is a strategic role responsible for driving the growth and market presence of Pfizer's Specialty Care (HBU, RD) portfolio. The CBL will navigate the complexities of the healthcare system, leveraging Omnichannel and Pfizer's Modern Marketing strategies to achieve ambitious business objectives. The CBL is also tasked with...
-
Country Brand Lead
3 weeks ago
Kuala Lumpur, Malaysia Pfizer Full timeROLE SUMMARY The Country Brand Lead (CBL) for Comirnaty is responsible for preparing the market for launch, leading and implementing marketing strategies and tactics for Comirnaty brand as a whole to drive and maximise financial performance (achieve planned sales, profit and management of franchise A&P) and other marketing objectives, consistent with local...
-
Country Manager
6 days ago
Kuala Lumpur, Kuala Lumpur, Malaysia APRIL Full timeWe are one of the largest and most technologically advanced manufacturers of paper and pulp in the world. We make products that are used by millions of people daily in liquid packaging, printing and writing paper, tissues, shopping bags, food packaging, magazines and books.Our products, including our flagship paper products, are proudly marketed and sold in...
-
Country Manager
2 weeks ago
Kuala Lumpur, Malaysia Charmelis Consulting Full timeOur client is a prominent global retail and consumer product manufacturing player dedicated to delivering high-quality products and exceptional customer experiences. With a strong presence in Malaysia, they seek an experienced Country Manager to lead our operations and drive omnichannel marketing strategies to further expand their market share and brand...
-
Brand Manager
2 weeks ago
Kuala Lumpur, Malaysia Human Capital Connection Sdn Bhd Full timePINANG MEDICAL SUPPLIES S/B (PMS) was established in 1980. We are now present in the major cities in Malaysia, as well as in Singapore. With our vast networks in the country, we are distributing a wide range of medical and healthcare devices imported from many countries across the globe, including countries from Europe, Japan, Taiwan, China, Vietnam,...
-
Accounting/hr Specialist
2 days ago
Kuala Lumpur, Malaysia Brand Catalyser Full time**Accounting/HR Specialist** **Position Type**:Full-time **Location**:Malaysia (Remotely) **Working Time**:Monday to Friday (9:00am - 5:30pm) **About Brand Catalyser** Brand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore and Malaysia. We provide...
-
Brand Manager
3 weeks ago
Kuala Lumpur, Malaysia Hiredly X Full timeResearch and Analyze - Plan and conduct Market Research / Study to understand the market environment, internally and externally. - Analyze data collected from Market Research / Study and determine the SWOT, Competition, PESTEL and etc. Strategise and Planning - Determine the Brand Direction or Brand Guidelines if it does not have one. - Develop a Branding...
-
Brand Ambassador
8 hours ago
Kuala Lumpur, Kuala Lumpur, Malaysia Brand 360 Degree Sdn Bhd Full timeJob DescriptionWe are seeking a highly skilled Social Media Specialist to join our team at Brand 360 Degree Sdn Bhd. As a key member of our marketing team, you will be responsible for creating engaging content, managing our social media presence, and driving business results through effective marketing strategies.Key ResponsibilitiesDevelop and implement...
-
E-commerce Coordinator
3 weeks ago
Kuala Lumpur, Malaysia Brand Catalyser Full time**Position Type**: Full-time **Working Time**: Monday to Friday per week **Location**: Online: Work from home (Malaysia). **About Brand Catalyser** Brand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore and Malaysia. We provide industry-leading...
-
Country Manager
18 hours ago
Kuala Lumpur, Malaysia Hatch Asia Full time"Unifying Purpose, Shaping Careers". We believe in a world where organisational strategies are brought to life; when everyone finds value in their work by aligning corporate purpose with people, where we inspire a meaningful and impactful future. Our client has established itself as a global transport and logistics company. They are ranked as one of the...
-
Country General Manager
18 hours ago
Kuala Lumpur, Malaysia Pan Pacific Hotels Group Full time**Malaysia** **PARKROYAL COLLECTION Kuala Lumpur** **Executive Office** **Job Grade**: Pan Pacific Hotels Group is a young and dynamic company comprising three well-established and trusted brands; Pan Pacific®, PARKROYAL COLLECTION® and PARKROYAL®. We have aggressive expansion plans and as such, we are looking for motivated and energetic people to be...
-
Country Manager
2 weeks ago
Kuala Lumpur, Kuala Lumpur, Malaysia Wearecgl Full timeGet AI-powered advice on this job and more exclusive features.Focus on recruiting high-end positions in Marketing & Strategy.Our company focuses on the international market expansion of high-quality alkaline batteries. We are currently looking for a Country Manager for the local Market to formulate and implement market development strategies, build and...
-
Country Manager
2 days ago
Kuala Lumpur, Malaysia JustMarkets Full time**JustMarkets **is a leading global CFD broker, committed to providing exceptional trading experiences for clients in over 190 countries. Since our start in 2012, we've focused on making customer satisfaction and transparency our top priorities, committed to revolutionising and innovating the trading industry. We aim to be the world's most customer-centric...
-
Country Manager
2 days ago
Kuala Lumpur, Malaysia JustMarkets Full time**JustMarkets** is a global multi-asset broker that has been shaping the industry since its founding in **2012.** With a presence in over 100 countries, **JustMarkets **is on a mission to create an enticing and transparent trading environment where individuals can unlock their full investment potential. **JustMarkets' **goal is to become the world's most...
-
Brand Manager
6 days ago
Kuala Lumpur, Kuala Lumpur, Malaysia Petron Malaysia Full timePetron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country's growing energy needs and contributes to a more progressive nation. We are dedicated and...
-
Country Manager
2 weeks ago
Kuala Lumpur, Malaysia Richemont Full timeJaeger-LeCoultre since its creation, Jaeger-LeCoultre has made precision an art form in its own right, balancing skills and artistry with sophistication and aesthetic finesse. In keeping with the inventive spirit initiated in 1833 by its founder Antoine LeCoultre, the artisans of the Manufacture create collections which have been at the forefront of fine...
-
Country Manager
3 weeks ago
Kuala Lumpur, Malaysia The Hope Branch Full timeThe Country Manager is responsible for managing, leading and directing sub project teams at one of NGO focused on social work with rural community, B40s, supporting students, entrepreneurship training, and more. She or he is also responsible for planning, implementation and reporting on one or more components of different projects. The country manager...
-
Country Manager
7 days ago
Kuala Lumpur, Kuala Lumpur, Malaysia Businesslist Full timeAs Country Manager, you will be responsible for:Look after sales operation in MalaysiaLook after sales team and oversee business delivery teamLook after large accounts enterprise Sales, engaging with C-level suites in discuss company's offerings and fostering relationship and closing salesHelping Sales Managers close salesThe Successful ApplicantYou will...
-
Brand Manager
2 days ago
Kuala Lumpur, Malaysia LUXASIA Full timeLuxasia Group is the leading omnichannel partner for beauty and luxury lifestyle brand distribution, retail, and e-commerce in Asia Pacific. Since 1986, we have endeavoured to make a difference to Asia Pacific consumers by bringing them the finest beauty brands from all over the world - across niche, prestige, and masstige categories. Some of our most...