Marketing Manager
6 months ago
Responsibilities:
- Strategise, plan and execute all marketing campaigns in Malaysia including seasonal product launches, outlet openings, in-mall campaigns, membership loyalty programme and tactical sales.
- Manage the end-to-end execution of all campaigns across various digital and traditional platforms such as digital, print, in-mall and social media.
- Coordinate with Regional Marketing team on the approval of all campaign mechanics and budgets.
- Create, optimise, a/b test and track ad performance campaigns across paid social channels such as IG, FB, TikTok.
- Coordinate with social media agency to create relevant and viral content for owned social channels and manage postings and schedule on all social platforms.
- Identify, manage and optimise influencer content to drive talkability on social media platforms such as TikTok and Xiaohongshu.
- Identify potential brand collaboration opportunities and develop partnerships to enhance PlayMade Malaysia's visibility and reach.
- Track, monitor weekly campaign performance metrics and generate actionable insights based on performance.
Pay: RM6,500.00 - RM8,000.00 per month
**Benefits**:
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
**Education**:
- Diploma/Advanced Diploma (preferred)
**Experience**:
- Marketing: 5 years (preferred)
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