Brand Manager
5 months ago
**JOB SUMMARY**
In this role, you will be required to
- Market Takeda Dengue Vaccine, design, develop and implement promotional programs to promote Takeda Dengue Vaccine through omnichannel assets, events and engagement activities
- Support Senior Brand Manager in brand strategies development and execution, including brand’s direction, advertising, pricing, expense budgeting, outline plans and future product development and life cycle management
- Prepare and coordinate vaccine launch activities
- Analyse, track and evaluate brand performance and provide updates to management
- Support development and manage key opinion leaders, brand advocates and speakers for CME events/talks
- Work effectively across LOC functions to enhance brand value offering and brand performance.
**KEY RESPONSIBILITIES & ACCOUNTABILITIES**
**a) Market analysis/insight gathering**
- Internal & external market and sales data analysis
- Review relevant journals and articles
- Gather market intelligence through field contact/customer interact
- Commission market research when required
**b) Contribution to strategy and objectives**
- Support formulation of marketing strategies according to market insights, aligning with area, regional and global strategies
- Present strategies to cross functional and management team for endorsement
**c) Develop and execute tactical plan**
- Focus on executing tactical plan which align with brand strategy in collaboration with cross functional team to achieve targeted results
- Obtain appropriate approval for promotional materials (via Promo Mats) and promotional activities (via GEARS) with relevant department and stakeholders
- Support Sr. BM in planning and conducting pre-POA meetings with Medical and Sales team
- Effective testing of POA materials and communication tools with internal & external customers
- Solicit market and customer feedback on brand related promotional activities
- Evaluation of post marketing activities e.g. Takeda initiated, 3rd party organized events, etc
- Planning and organizing of communication materials (e.g. speakers slide, brand materials, etc) for HCP engagement events
**d) Digital Marketing Planning & Execution**
- Implement and track the use of digital marketing campaigns for omnichannel HCP engagement
- Measure and report performance of all digital marketing campaigns, and assess against goals (e.g. KPIs and ROI)
**e) Brand Plan Implementation**
- Drive brand plan execution, align with brand strategies and priorities. Forecast brand’s sales and market share growth and align with inventory forecast
- Support Senior Brand Manager in budget planning or strategic review meetings
**f) Cost/Budget Control**
- Monitor and manage A&P spend within budget
- Propose marketing/promotional budget spend to Sr Brand Manager, aligning to brand strategic investment
**g) Product Champion**
- Represent the brand/product in all parts of the business ensuring effective cross-function collaboration among Marketing, Sales, Medical, Regulatory, Compliance and Finance.
- Maintain an updated and detailed product information and literature regarding products, disease states and treatment options of Takeda brand and its competitors
- Provide product information to internal and external customers as required
- Support development of comprehensive product training manual for the product
- Support development of presentations for product training programs covering:
- Product features and benefits
- Information on competitor comparison
- Market review
- Support Sr Brand Manager in delivering product training to the sales force as required
- Support field visit/work with sales representatives and Vaccines Project Liaisons on regular basis
**_ All the above covers support to total market, including Institutional Business market _**
**QUALIFICATION / ATTRIBUTES**
- Undergraduate degree in Science / Applied Science / Business and preferably with basic Marketing knowledge
- Min 2 years of commercial experience in pharmaceutical industry (sales/marketing); Marketing experience in pharmaceutical industry preferred.
- Experience in covering Vaccines portfolio will be an added advantage.
- Able to analyse complex scientific data in the context of pharmaceutical industry
- Good business acumen
- Excellent written and verbal presentation skills
- High sense of urgency, planning and action and result-oriented,
**Locations**:
Selangor, Malaysia
**Worker Type**:
Employee
**Worker Sub-Type**:
Regular
**Time Type**:
Full time
-
Brand Manager
4 months ago
Selangor, Malaysia Colgate-Palmolive Full timeNo Relocation Assistance Offered 159956 - Selangor, Selangor, Malaysia **Who We Are** Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and...
-
Senior Brand Manager
4 weeks ago
Selangor, Malaysia Colgate-Palmolive Company Full timeNo Relocation Assistance Offered # 162238 - Selangor, Selangor, MalaysiaWho We Are Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and...
-
Social Media Specialist
5 months ago
Kuala Lumpur, Malaysia Brand Catalyser Full time_**We are looking for a passionate and creative social media specialist who are experienced in English copywriting and content writing to join our team working with the most exciting FMCG brands to bring the brand to the next level in the targeted market.**_ **Social Media Coordinator (Copywriting Focused)** **Brand Catalyser** Working Time: Full-time,...
-
Social Media Coordinator
5 months ago
Kuala Lumpur, Malaysia Brand Catalyser Full time_**We are looking for a passionate and creative social media coordinator who are experienced in English copywriting and content writing to join our team working with the most exciting FMCG brands to bring the brand to the next level in the targeted market.**_ **Social Media Coordinator (Copywriting Focused)** **Brand Catalyser** Working Time: Full-time,...
-
Brand Manager
5 months ago
Selangor, Malaysia Mondelēz International Full time**Job Description**: **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You...
-
Brand Manager
5 months ago
Kuala Lumpur, Malaysia Running Lab Sdn Bhd Full timeWe seek an experienced and highly results-driven Brand Manager to oversee today's fastest-growing running and outdoor brands. Responsibilities: Reporting to the Director, you are responsible for driving the overall equity and business planning of key brands under your portfolio. Oversee assigned brands for Malaysia markets covering multiple sales channels,...
-
Brand Manager
4 months ago
Kuala Lumpur, Malaysia OATSIDE Full timeAre you a strategic thinker with a passion for shaping brand identities and driving market success? We're seeking a dynamic Brand Manager to lead the development and execution of innovative brand strategies. **Responsibilities**: - Developing and implementing strategies that resonate with the target market and managing marketing campaigns across all...
-
Brand Manager
2 weeks ago
Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full timeJob Summary: Brand Manager to lead brand equity and activation, develop marketing strategies, and oversee product launches for a global tobacco industry leader.My client is a global leader in the tobacco industry, valuing innovation and stable growth. The Brand Manager will be responsible for maintaining and enhancing brand equity, developing innovative...
-
Brand Manager
5 months ago
Kuala Lumpur, Malaysia JTI - Japan Tobacco International Full timeWe are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for **the consumers to choose from**. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are** free to be themselves**, and they are given the...
-
Brand Manager
4 months ago
Kuala Lumpur, Malaysia coty Full timeROLE AND DEPARTMENT About the role We’re looking for a Brand Manager to join the Malaysia Luxury team. This role will be responsible not only for the commercial success of the business unit under his/her care, but also the acceleration of Coty’s ambitions through impactful marketing strategy and impeccable execution. THE ROLE **In this role you will...
-
Brand Manager
4 months ago
Kuala Lumpur, Malaysia Stream Empire Holdings Full timeThis individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. **KEY RESPONSIBILITIES**: **Commercial** - To be the first point of contact (Brand Keeper) to liaise with...
-
Brand Manager
5 months ago
Kuala Lumpur, Malaysia 5 Miles Lab Full time**About Us** Award winning Digital Advertising Agency since 2014 Headquartered in Hong Kong serving clients within the region from the global to local brands, 5 Miles Lab strives to join hands with brands to develop state-of-the-art digital experience to consumers across the region while embracing brands’ heritage. Dynamic, innovative, fast-growing. As...
-
Brand Manager
5 months ago
Kuala Lumpur, Malaysia ASH Asia Full time**Passionate. Open. Playful.** Three simple words that best describe who we are. We run our business with passion. Every day. Every project. We open ourselves to exciting collaboration - from having top celebrities endorsing our brands to working with retailers and building outstanding in-store presence, or working with influencers to make our products a new...
-
Brand Manager
5 months ago
Kuala Lumpur, Malaysia WECO MARKETING SDN BHD Full timeBrand Manager Job Overview: We are seeking for an experienced Brand Manager to lead and oversee all aspects of a fashion retail brand that primarily targets a female customer base. This role requires a deep understanding of customer behavior & preferences, stay current with the market trends and proactively monitor competitors activities. As a Brand Manager...
-
Brand Manager
5 months ago
Kuala Lumpur, Malaysia LUXASIA Full timeLUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest...
-
Brand Manager
4 months ago
Kuala Lumpur, Malaysia LUXASIA Full timeLUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest...
-
Brand Manager
4 months ago
Kuala Lumpur, Malaysia Pecca Leather Sdn Bhd Full timeFull-time on-site role as a Brand Manager. - Develop and implement strategies to promote company products. - Manage brand campaigns on a day-to-day basis. - Oversee marketing activities. - Conduct market research. - Collaborate with cross-functional teams. - Maintain brand integrity. - Ensure consistent messaging across all channels **Qualifications**: -...
-
Brand Manager
2 months ago
Kuala Lumpur, Malaysia Sedania Innovator Bhd Full time**Responsibilities**: - Develop comprehensive brand strategies aligned with the company's overall objectives. This includes identifying target audiences, positioning, messaging, and competitive differentiation. - Plan and execute integrated marketing campaigns across various channels (digital, social media, print, etc.) to increase brand awareness,...
-
Accounting/hr Specialist
4 months ago
Kuala Lumpur, Malaysia Brand Catalyser Full time**Accounting/HR Specialist** **Position Type**:Full-time **Location**:Malaysia (Remotely) **Working Time**:Monday to Friday (9:00am - 5:30pm) **About Brand Catalyser** Brand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore and Malaysia. We provide...
-
Brand Manager
4 months ago
Kuala Lumpur, Malaysia Agensi Pekerjaan Nixan Mega (M) Sdn Bhd Full time**Key Responsibilities**: - Develop and enforce a research-based brand strategy and guidelines, oversee branding across all marketing-related activities. - Conduct market research and competitive analysis for brand positioning and target audiences with unique product features. - Collaborate with departments to align all marketing-related activities with...