Brand Manager

2 weeks ago

Kuala Selangor, Malaysia Takeda Pharmaceutical Full time

**JOB SUMMARY**

In this role, you will be required to
- Market Takeda Dengue Vaccine, design, develop and implement promotional programs to promote Takeda Dengue Vaccine through omnichannel assets, events and engagement activities
- Support Senior Brand Manager in brand strategies development and execution, including brand’s direction, advertising, pricing, expense budgeting, outline plans and future product development and life cycle management
- Prepare and coordinate vaccine launch activities
- Analyse, track and evaluate brand performance and provide updates to management
- Support development and manage key opinion leaders, brand advocates and speakers for CME events/talks
- Work effectively across LOC functions to enhance brand value offering and brand performance.

**KEY RESPONSIBILITIES & ACCOUNTABILITIES**

**a) Market analysis/insight gathering**
- Internal & external market and sales data analysis
- Review relevant journals and articles
- Gather market intelligence through field contact/customer interact
- Commission market research when required

**b) Contribution to strategy and objectives**
- Support formulation of marketing strategies according to market insights, aligning with area, regional and global strategies
- Present strategies to cross functional and management team for endorsement

**c) Develop and execute tactical plan**
- Focus on executing tactical plan which align with brand strategy in collaboration with cross functional team to achieve targeted results
- Obtain appropriate approval for promotional materials (via Promo Mats) and promotional activities (via GEARS) with relevant department and stakeholders
- Support Sr. BM in planning and conducting pre-POA meetings with Medical and Sales team
- Effective testing of POA materials and communication tools with internal & external customers
- Solicit market and customer feedback on brand related promotional activities
- Evaluation of post marketing activities e.g. Takeda initiated, 3rd party organized events, etc
- Planning and organizing of communication materials (e.g. speakers slide, brand materials, etc) for HCP engagement events

**d) Digital Marketing Planning & Execution**
- Implement and track the use of digital marketing campaigns for omnichannel HCP engagement
- Measure and report performance of all digital marketing campaigns, and assess against goals (e.g. KPIs and ROI)

**e) Brand Plan Implementation**
- Drive brand plan execution, align with brand strategies and priorities. Forecast brand’s sales and market share growth and align with inventory forecast
- Support Senior Brand Manager in budget planning or strategic review meetings

**f) Cost/Budget Control**
- Monitor and manage A&P spend within budget
- Propose marketing/promotional budget spend to Sr Brand Manager, aligning to brand strategic investment

**g) Product Champion**
- Represent the brand/product in all parts of the business ensuring effective cross-function collaboration among Marketing, Sales, Medical, Regulatory, Compliance and Finance.
- Maintain an updated and detailed product information and literature regarding products, disease states and treatment options of Takeda brand and its competitors
- Provide product information to internal and external customers as required
- Support development of comprehensive product training manual for the product
- Support development of presentations for product training programs covering:

- Product features and benefits
- Information on competitor comparison
- Market review
- Support Sr Brand Manager in delivering product training to the sales force as required
- Support field visit/work with sales representatives and Vaccines Project Liaisons on regular basis

**_ All the above covers support to total market, including Institutional Business market _**

**QUALIFICATION / ATTRIBUTES**
- Undergraduate degree in Science / Applied Science / Business and preferably with basic Marketing knowledge
- Min 2 years of commercial experience in pharmaceutical industry (sales/marketing); Marketing experience in pharmaceutical industry preferred.
- Experience in covering Vaccines portfolio will be an added advantage.
- Able to analyse complex scientific data in the context of pharmaceutical industry
- Good business acumen
- Excellent written and verbal presentation skills
- High sense of urgency, planning and action and result-oriented,

**Locations**:
Selangor, Malaysia

**Worker Type**:
Employee

**Worker Sub-Type**:
Regular

**Time Type**:
Full time

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