Brand Marketing Strategist
1 week ago
OUR MISSION
Is to shape the future of e-commerce by acquiring great brands and growing them into global, well-loved and enduring household names.
ABOUT US
Founded by e-commerce experts, Una Brands is on a mission to build a next-generation consumer goods conglomerate focused on Asia Pacific. We acquire, operate and scale businesses with a proven track-record and category-winning brands. We are backed by top-tier institutional and angel investors to support us on our mission.
You will get the chance to work alongside a highly entrepreneurial team of exceptional and experienced people, who previously worked at companies like McKinsey, Goldman Sachs, Lazada, and Ninja Van (and more). We are just getting started — be here from the beginning and get rewarded to grow our business with us
We have raised $55M in our funding rounds so far. Here is some coverage of our company:
YOUR ROLE
- Be the voice of the brand across all our channels
- Design, plan, and execute end-to-end social-first content and marketing campaigns for a USD1-10mn+ revenue direct-to-consumer brand
- Be the creative director to develop ideas for all required content in organic posts and paid ads
- Analyse paid performance together with the performance marketing team and drive sales through the improvement of key content metrics (e.g., CPC, CTR, thumb-stop ratio)
- Develop, execute, and manage affiliate, blog, and listicles strategy
- Manage and grow the brand’s global and local social media presence across platforms (e.g., Instagram, TikTok, Facebook)
- Manage influencer engagement for all brand-related collaborations and campaigns
YOUR PROFILE
- Very social media savvy, with a high level of excitement for consuming and posting on social media. Ideally you have your own social media accounts on Instagram and TikTok
- A capable copywriter with an eye for design and video styling
- Strong knowledge of Influencer and UGC mechanics, strong understanding of social media, and basic understanding of ad platforms
- Creative in nature, brimming with new ideas and an eye for what makes good content
- Excited about pop culture, trends and in touch with the latest news
- Strategic, project management and analytical skills
- 2-3+ years of relevant creative or social media work experience
- Degree from a university with a focus on design / communications / marketing, or other relevant creative fields
- Una Brands is committed in creating a diverse and inclusive workplace. We take affirmative action to ensure equal opportunity for all applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected characteristics._
**Salary**: RM4,000.00 - RM5,000.00 per month
**Benefits**:
- Flexible schedule
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
- Work from home
Schedule:
- Monday to Friday
Supplemental Pay:
- Yearly bonus
Ability to commute/relocate:
- Kuala Lumpur: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- Social media management: 2 years (preferred)
**Language**:
- English (required)
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