Global Brand Strategist

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Wanderlust & Co. Full time

As a seasoned marketing professional with a proven track record in developing and achieving revenue and KPI targets, you will drive the business forward as the Global Brand Strategist. In this role, you will work closely with the Managing Director and other team leads to propel the business forward, overseeing brand growth and development, driving strategic partnerships, and creating impactful marketing strategies for the brand globally.

Key Responsibilities:
  1. Leadership and Strategy: Lead the Commercial Team and drive Marketing functions, inspiring and guiding the teams to achieve business objectives.
  2. Creative Calendar Management: Create and manage the marketing calendar, ensuring branded content across all channels is consistent and in line with brand direction and campaign themes.
  3. Social Media and Community Building: Strategize fresh campaigns and lead the team to create engaging moments on social media that drive traffic and conversion, while growing a highly engaged community online and offline.
  4. Brand Development: Work with the production team to develop product branding plans, creating hero products and evergreen/classic moments that generate strong base income for the brand.
  5. Financial Management: Manage allocation of marketing budget to drive strong return on investment with lowest cost per acquisition.

In addition to these responsibilities, you will also oversee the brand experience in-store, ensuring the consumer journey offline is well presented and aligned to the online brand values and persona.


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