Direct to Consumer Manager
5 months ago
**About Us**
Ecopet Marketing Sdn Bhd, being one of the associate companies under the Avant Pet Group is the premier importer and distributor of pet food in Malaysia. The Company now represents many key international brands, including Cindy's Recipe, Inaba Ciao, Monge, Kit Cat and many more People see pets as important members of their families. Our mission is making available healthy, safe, nutritious, tasty food that the pets love. Together with the experienced management and a dynamic team of 70 employees, company will continue to bring the pet industry into a ne emerging market experience for the retailers and customers.
**Job responsibilities**:
1. **E-commerce Operations**: Oversee day-to-day e-commerce activities, ensuring seamless online transactions, order fulfillment, and customer support.
2. **Digital Marketing Strategy**: Develop and implement effective digital marketing strategies to drive traffic, conversions, and revenue through the direct-to-consumer channel.
3. **Platform Management**: Manage and optimize e-commerce platforms, ensuring they align with business goals, provide a positive user experience, and are technically sound.
4. **Consumer Insights**: Utilize data analytics to gain insights into consumer behavior, preferences, and trends, driving decisions to enhance the customer journey and overall satisfaction.
5. **Cross-functional Collaboration**: Collaborate with marketing, sales, product, and customer service teams to align DTC strategies with broader company objectives and ensure a cohesive brand experience.
6. **Budget Management**: Responsible for managing budgets related to DTC initiatives, allocating resources effectively, and delivering measurable ROI.
7. **Competitor Analysis**: Stay informed about industry trends, market dynamics, and competitor activities to identify opportunities and threats in the DTC space.
8. **Customer Experience Enhancement**: Implement initiatives to improve the overall customer experience, from website usability to post-purchase support.
9. **Performance Metrics**: Establish and monitor key performance indicators (KPIs) to assess the success of DTC efforts, making data-driven adjustments as needed.
10. **Team Leadership**: Lead and mentor a team of professionals, fostering a collaborative and results-driven environment.
11. **Regulatory Compliance**: Stay informed about relevant regulations and compliance requirements in the DTC space, ensuring the business operates within legal and ethical guidelines.
12. **Innovation**: Identify and explore new technologies, trends, and innovations that can be leveraged to enhance the DTC strategy and maintain a competitive edge.
**Job requirements**:
- Minimum 4-5 years of relevant experience in e-commerce especially from FMCG or similar industries.
- Proven track record in e-commerce and digital marketing
- Demonstrate effective communication, strategic thinking and adaptability.
- Having experience in managerial role who led team or having direct subordinate in the department.
- Demonstrate strong analytical and project management skills.
**Benefits**:
- Maternity leave
- Opportunities for promotion
- Professional development
Schedule:
- Day shift
**Experience**:
- Manager/ Team Leader: 5 years (required)
- E-commerce: 5 years (required)
**Language**:
- English (preferred)
- Mandarin (preferred)
Ability to Commute:
- Rawang (preferred)
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