Brand Content Manager

3 days ago

Selangor, Malaysia Colgate-Palmolive Full time

No Relocation Assistance Offered
125680 - Selangor, Selangor, Malaysia
**About Us**:
Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions

If this is how you see your career, Colgate is the place to be

Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.

Today's dynamic retail environment makes it an exciting time to be a part of the Marketing team at Colgate. Our highly energetic and focused Marketing Team is dedicated to driving growth for Colgate-Palmolive in this constantly evolving landscape.

As the Brand Content Manager, you will be responsible for the overall digital brand identity consumers’ experience with Colgate-Palmolive brands in the South ASEAN Hub (SAH). With a deep and broad understanding of impactful digital branded content, this role will develop, implement and manage brand and marketing campaigns that promote our range of best-in-class oral care, home care & personal care brands across the hub.

**What you will do**
- Deliver overall and integrated content strategy and execution plan for the consumer journey in the digital commerce landscape.
- Lead planning, designing, creating, editing, and publishing relevant content based on the company's marketing and business objectives.
- Guide content agencies and 3rd party platforms on execution and liaise with media agencies to deliver fit for platform content against consumer experience touchpoints: Social, Ecommerce, Website, CRM and other emerging touchpoints.
- Collaborate across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.
- Lead a team of internal content specialists and design team to conceptualize and deliver adapted and transcreated, fit for platform content in the digital commerce landscape.
Gatekeep SAH branded social media accounts, internal website and other branded platforms and also ensure brand safety and GDPR compliance.
- Relationship management for emerging 3rd party partnerships relevant to content optimisation and data driven marketing.
- Lead emerging capability thought leadership
- Social Commerce, CRM, D2C
- Codification of effective content analytics, and scale to other SAH markets and division and global counterparts.
- Lead influencer strategy and relationships through agencies.
- Measuring and reporting on the performance of all digital marketing campaigns, key KPIs include digital media metrics
- CTR, VTR, CPC, CPM, content effectiveness, web traffic/engagement and dollar efficiencies from optimisation.
**Requirements**:

- Bachelor's degree in Business, Advertising, Marketing, Communications or another related field
- Minimum 5 years of experience working in brand content/ SEO development, related to digital marketing/ eCommerce
- Understanding of user experience (UX), information architecture and content structures, brand contents implementation
- Excellent persuasive communication and analytical skills to effectively explain and demonstrate digital content marketing effectiveness
- Experience working in SEO, keywords optimization, SKU/ product description - on eCommerce platform is plus
- Solid understanding of digital ecosystems and brand communications and deploy into eCommerce platforms
- Compelling portfolio of distinctive work that spans brand communications and storytelling across a range of ecommerce platforms
- Experience creating content for the web and growing a social audience
- Project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Mai

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