Brand Manager

6 months ago

Selangor, Malaysia Colgate-Palmolive Full time

No Relocation Assistance Offered
159956 - Selangor, Selangor, Malaysia

**Who We Are**
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognised for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team

**Brand Manager - Innovation**:
**About Us**:
**Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions**

**If this is how you see your career, Colgate is the place to be**

**Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.**

**If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.**

**This role plays an integral role in driving market share and business growth, driving volume and strengthening equity of the Home Care category. The incumbent will lead our efforts to uncover breakthrough innovation opportunities for the Home Care Category by working closely with our brand teams, Insights, R&D teams and commercial partners to identify, validate and launch new products.**

**What you will do**
- ** Drive Innovation Strategies & Portfolio Management**
- ** Identify market/portfolio opportunities and growth drivers for new product innovations**
- ** Lead brand essence and proposition development for new product innovations**
- ** Develop strategic portfolio framework and recommendations for long term business growth**
- ** Ensure efficient portfolio management to meet brand strategy and business objectives**
- ** Drive cross-functional collaboration to align and launch innovations grid in timely manner**
- ** Work closely with technical product experts globally for NPD development and optimization**
- ** Partner with Innovation Lead for Regional Innovation Meetings and NPD Launch Alignment**
- ** Drive Strategic Insights to deliver long term strategy and innovation planning**
- ** Analytical & Consumer Centric Mindset - Identify and leverage key consumer trends and insights to develop actionable NPD concepts**
- ** Develop superior New Product / Relaunches & lead end-to-end innovation process (ideation, product development and portfolio management) to drive category and brand growth**
- ** Ensure NPDs aligns to brand strategy and enhances brand equity**
- ** Deliver innovation grids in timely manner with excellence**
- ** Accountable for NPD financials and optimization plans**
- ** Working knowledge on research tools (i.e. Product & Concept Test, Mintel, Nielsen, Kantar)**
- ** Facilitate development of Integrated Marketing Campaign (IMC)**
- ** Co-develop equity to enhance IMC advertising for NPDs and Relaunches**
- ** Collaboratively drive IMC deliverables with excellence and on time**

**Requirements**:

- ** Holds a Bachelor’s or Master’s degree in Marketing or business related course**
- ** Minimum five (5) years of brand management / innovation experience within FMCG environment**
- ** Proven experience in brand management incl. innovation, preferably in Consumer Goods Industry**
- ** Right balance of demonstrating consistent brand passion with objective, fact-based decision making**
- ** High comfort level with operating in a multiple stakeholder environment**
- ** Experience in short to mid term product development and execution**
- ** Strong understanding of translating insights into innovation / relaunches**
- ** Proven experience of implementing at least one business building initiative, e.g. new product launch, relaunch, cost savings, packaging change, promotional program.**
- ** Insights & Data savvy - knowledge on consumer & product trends, have worked with fragrance houses and technical product development with proven results**
- ** Strong learning ability and creative thinking.**
- ** Strong a

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