Assistant Manager, Go-to-market

4 months ago


Selangor, Malaysia PUMA Full time

**YOUR TALENT**:
Education: Bachelor's degree in business studies or relevant studied

IT Skills: Advanced level in Microsoft Excel and PowerPoint, basic knowledge of ERP

Professional: Functional: Min 3 years in (buying/merchandising/business) planning, demand planning or products related roles

Language Skills: English (Business Level); Local Language (Business Level)

Industry: sports or lifestyle business

Competencies Analytical thinking / Problem solving; Negotiation skills

Functional Skills: Networking and communication skills to work cross-functionally; Creativity & innovation

**YOUR MISSION**:
Assistant Manager, Go-to-Market will be responsible for planning and managing country product range to deliver the country’s business goals and objectives, based on SEA Category Merchandising team’s strategy and guideline.

With the most competitive country level product assortment, he/she will be closely engaged with Wholesale team to achieve WS business objectives through differentiated product offerings for maximum sell-thru and brand desirability. This will include providing customer centric product information, business analysis and differentiations strategy and tactics.

Task 1: Product Assortment

Redefine country business priorities based on the market relevancy and marketing investment, in line with PUMA SEA’s overall growth strategy.

Build country range with competitive local pricing, with ensuring to deliver the margin target. Drive differentiation among key customers across all the DC’s

Manage country level GTM timeline.

Task 2: Country/Customer Specific Product Development

Plan and execute country/customer specific products in order to gain market share/mind share within key distribution. Exclusive, SMU, collabs and any gap fillers are included.

Task 3: Go-to-Market

Proactively engage with WS team and customers to provide advanced level of product information, including customer facing during business review and tradeshow, key customer analysis, competitor overview, sales tools (digital catalog and sell-in decks) and tradeshow set-up. Collaborate with the Marketing and VM teams to complete the WS product launch plan then transfer the information to the Sales team to achieve the WS goals (including marketing activity execution and various product activation).

Task 4: Merchandising Operations

Maintain Master line list with up-to-date data. Review and manage local pricing (inline and non-inline), ISD and order windows, together with necessary functions within the country. Own and execute day-to-day merchandising operations.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 16,100 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.



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