Brand Specialist

3 weeks ago

Selangor, Malaysia Arla Foods Full time

Arla Foods is the 6th biggest dairy company in the world and the world’s largest organic dairy producer. At Arla, we do so much more than making some of the world’s favorite dairy products. We make healthy, nutritious and tasty products - butters, milks, yoghurts and cheeses, which are worth getting up for in the morning and which make family dinners and lunches unforgettable. Arla®, Puck®, Dano®, Lurpak® and Castello® - Brand names like these make us a vital, natural part of modern life in over 100 countries around the world. There are 200+ employees in the South East Asia Region and 19,000 global employees at the heart of our business. Every single one of us plays an important role and together we build on our 10bn Euros turnover and establish our position as one of the largest dairy companies in the world.

If you enjoy strategic thinking, creating the future for consumer in Malaysia & Singapore markets, and growing brands, developing social media strategy and execution is your passion and experience, you could be the right person for this role. We are looking for entrepreneurial, commercially driven people, who like to take on this pivotal role in shaping our future growth for both markets. This position will be reporting to our regional office in Malaysia.

**Your challenge**

In this role you will be responsible for developing and driving the category, brand strategies and plans (in cooperation and coordination with the regional team). Delivers short and long term volume, turnover, profit and brand equity growth in line with the brand/category strategy. To do so, you will:

- Drives category and brand growth for MYSG retail channel.
- Develops and owns brand plans & strategies that is aligned with global guidelines.
- Manages specific implementation of annual brand plans in line with business and global brand strategy. Includes development and implementation of key elements of the marketing mix : advertising, promotional campaigns, digital and POSM.
- Manages, delivers and evaluates brand activities.
- Develops and leads close in brand line extension projects.
- Manages the marketing budget for brands.
- Manage day to day agency relationship with agencies from planning to execution.
- Develops and owns brand P&L, working with sales to ensure P&L delivery.
- Conduct market research and analysis to understand consumer behavior, market trends and competitive landscape.
- Create & implement social media strategy that aligned with company guideline.
- Manage social media content calendars, media plan & partnership with influencers.
- Tracking and reporting for local campaigns, web & social media activity.
- Lead community management & content production for social media channels with agency.
- Managing implementation of SEO and social activity in market for builder categories & brands.

**Your profile**
- You have minimum 5 years or more working experience in FMCG industry within brand and/or digital marketing management. Experience within MNC is preferable.
- You also have a degree (B.Sc / M.Sc.) within a marketing or business-related discipline.
- You have knowledge and experience in conducting consumer Qualitative and Quantitative research.
- You have knowledge in communication assets, marketing mixes development, and have worked with agencies before
- You have knowledge in brand strategy development and developing annual brand plans
- You are able to demonstrate the ability to provide leadership to key project and cross-functional teams, demonstrating both commercial acumen and effective time and project management.
- Good communication skills, and self-driven approach to work are essential for this position along with the ability to work within a matrix organization

**Application and contact**

**Equal opportunity**

**We have a purpose for Good**

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

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