Performance Marketing Specialist
2 weeks ago
No Relocation Assistance Offered
125295 - Selangor, Selangor, Malaysia
**About Us**:
Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions
If this is how you see your career, Colgate is the place to be
Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.
If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.
As the Performance Marketing Specialist, you will be responsible for the overall performance marketing strategy of the Colgate-Palmolive brands in the South ASEAN Hub (SAH), comprising Malaysia, Singapore, Indonesia & Brunei.
**What you will do**
- Creates and implements a strong performance marketing strategy and execution plan to deliver mix on owned, earned, shared, paid media channel mix.
- Coordinates regular deep dive into performance metrics, build report models and analyze brand campaigns to identify replicable marketing execution.
- Co-lead the development and implementation of **overall search strategy** - offsite and onsite; paid and organic in collaboration with the Division team and internal partners
- Thought leader and execution lead for OMNI SEARCH capability within the brand experience loop.
- Co-lead media planning and real-time optimisation with agencies having division, brand and ecommerce teams as stakeholders.
- Looks after media effectiveness on primary digital channels with special focus on owning Oral Care category for SEARCH initiatives both organic and paid.
- Investigates the emerging digital channels on tools, tech stacks and resources to aid marketing objectives such as acquisition, conversion in support of the future brand experience model.
- KPIs include media effectiveness, CPC, CTR, ROAS and ROI.
**Required Qualifications**
- Holds a Bachelor’s or Master’s degree
- Proven experience in digital marketing, with FMCG experience or emerging tech based industries a plus
- Established and proven digital marketing capabilities with hands on optimisation experience
- Self-starter who can work well both independently and across multi-level stakeholder groups
- Possess solid understanding of digital ecosystems and brand communications and deploy into eCommerce platforms
- Highly proficient in written & verbal in English
- Strong articulation & presentation capabilities
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.
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