Marketing Executive

6 months ago


Selangor, Malaysia ECRI Berhad Full time

We are seeking a strategic and results-oriented Marketing Specialist to join our dynamic team. This role is crucial in driving the success of our marketing initiatives, with a strong focus on strategy planning, execution, and analysis. You will be responsible for crafting compelling marketing strategies and delivering impactful results that support our overall business objectives.

**RESPONSIBILITIES**

Strategy Planning and Execution
- Conduct in-depth research to understand our target audiences (healthcare providers, ministries of health, regulators, accreditations bodies, others), their needs, and healthcare challenges; to identify opportunities and trends.
- Work closely with internal team to translate complex healthcare topics into compelling narratives and messaging.
- Develop and execute data-driven marketing strategy aligned with our mission and key goals. Marketing strategies would be tuned to customer types (segmentation) and at country level (across Asia Pacific).
- Create and execute integrated marketing plans across various channels, including digital, social media, content marketing, public relations, and events that aligns with company objectives.
- Manage marketing project timelines, budgets, and resources effectively.
- Plan and participate in internal and external company organized workshops, seminars, roadshows, or exhibitions.
- Ensure all marketing and branding activities align with company policies and corporate branding.
- Create platforms to generate business leads for the business development consultants

Content Creation
- Develop insightful and captivating contents such as infographics, testimonies, article summaries, or write-ups that highlight company objectives and activities.
- Share industry insights and thought leadership pieces related to healthcare trends.
- Engage in relevant industry discussions and online communities, sharing company’s expertise and perspective.
- Partner with other organization for cross-promotional content and increased reach.
- Work closely with internal teams to develop marketing materials.
- Create forms or surveys to gather audience insights and update marketing strategy.
- Celebrate team achievements and individual contributions to showcase ECRI’s employees.

Other Responsibilities
- Manage and maintain the company marketing assets (flyers, banners, equipment etc) and social media accounts
- Support public relations activities or company events, as needed.
- Stay up-to-date on the latest marketing tools and technologies.

**REQUIREMENTS**
- Minimum 5 years of working experience in a Marketing role, preferably from a healthcare sector.
- Minimum 2 years of strategic planning experience.
- Bachelor’s degree in either marketing, media (branding or communication), MBA in healthcare management; or related qualifications.
- Highly proficient in English.
- Ability to travel (within Malaysia and abroad) required.
- Ability to work both in a team and independently, responsible, and accountable.
- Strategic, resourceful, good time management, analytical, and mature
- Self-starter, proactive


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