Marketing Analyst

6 months ago

George Town, Malaysia Match Resources Sdn Bhd Full time

**Job Title: Marketing Analyst**

**Qualification**:Bachelor's degree in Marketing Analytics, Marketing, Advertising, or a related field.

**Years of Experience**:2**-**3 years

**Job Specialization**:Marketing Analytics

**Salary Range**: RM4,000 - RM7,000

**If you have an analytical eye and you have a passion for analyzing consumer behavior. Our client is a Digital Advertising Agency** dedicated to helping their clients achieve their marketing goals through data-driven insights and innovative solutions. As a **Marketing Analyst**, your role is key in analyzing market data and empowering the team to deliver highly effective and targeted advertising campaigns.

**What you can expect from the role**
- Quarterly Performance Bonus-Career Advancement
- Medical Insurance
- Work From Home

**Scope of Work**:
**Market Analysis and Insights Generation**:

- Collect and analyze organic and advertising data from various social media platforms.
- Identify trends, patterns, and performance metrics.
- Collaborate with the business development team, the creative team, and advertising operations team to develop data-driven strategies that align with client objectives.
- Conduct market research to identify emerging trends, industry benchmarks, and potential growth opportunities.
- Analyze competitors' advertising strategies and performance to inform our approach and maintain a competitive edge.

**Campaign Performance Evaluation**:

- Work with business development team to ensure insights and recommendations are in line with client’s objectives and goals and drive toward winning pitches
- Work with Creative and Content team to ensure insights and recommendations are delivered well for team to develop creatives and contents to precision.
- Work with Advertising Ops team to monitor and evaluate the effectiveness of advertising campaigns in real-time.
- Work with creative, content, and advertising ops team to use insights to conduct A/B testing and other experiments to optimize ad campaigns, ad creatives, targeting, and messaging.
- Produce comprehensive reports and dashboards to communicate campaign results and recommendations to stakeholders.

**Data Visualization, Quality & Maintenance**:

- Create visually compelling and easy-to-understand data visualizations, charts, and graphs to communicate insights effectively.
- Present findings and recommendations to internal teams and clients in a clear and concise manner.
- Ensure data accuracy and integrity by performing regular data validation and cleaning processes.

**If you have**:

- Bachelor's degree in Marketing Analytics, Marketing, Advertising or a related field.
- Proven experience of 2 - 3 years working in marketing analysis and insights generation within the advertising or marketing domain.
- Proficiency in data analysis tools such as Excel, Google Analytics, Adobe Analytics, SQL, business intelligence tools, social listening tools and data visualization platforms (e.g., Tableau, Power BI, Dataroma etc).
- Strong analytical mindset with the ability to interpret complex data and draw actionable conclusions.
- Excellent communication and presentation skills to effectively convey insights to diverse stakeholders.
- Adept at managing multiple projects simultaneously and meeting deadlines in a fast-paced environment.
- Strong business acumen and excellent problem-solving, strategy, and analytical skills
- Familiarity with advertising platforms (e.g., Google Ads, Meta Ads, programmatic ads, etc) and ad tracking tools is a plus.
- Deep interest in online advertising, digital media consumption patterns, and branding measurement is a plus.
- Valerie Song| EA No R1106569 | Lic No.08C5436_

**Salary**: RM4,000.00 - RM7,000.00 per year

**Benefits**:

- Health insurance
- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

**Experience**:

- Marketing analytics: 1 year (required)
- Social listening: 1 year (required)

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