Target Market Manager
7 months ago
Whenever something is created - either in construction, industry, or automotive markets - Sika solutions for bonding, sealing, reinforcing, or protecting are almost always included We trust in the skills of our 25’000 employees worldwide and encourage them to develop innovative products to tackle the new challenges that arise every day.- ** Target Market Manager - Sealing & Bonding**
**Exciting Challenges**
- Coordinating and supporting our sales and marketing activities in Sealing & Bonding business in
- order to achieve the following:
- The annual budgeted sales turnover and profitability for TM Sealing & Bonding;
- The development of new business within TM Sealing & Bonding;
- The establishment of regional sales and marketing objectives for TM Sealing & Bonding
jointly with the Head of Distribution;- Motivation, support and providing focus to the sales team in conjunction with the RSM's to
assist them in achieving our local and corporate objectives;- Planning, coordinating and supporting all marketing activities including contact with Regional
AP Target Market Managers, the Technical Departments of other Sika companies and
- external bodies such as associations, testing institutes, external influences, etc.;- Product maintenance and development according to corporate objectives and local market
conditions;- Effectively respond to market conditions; and
- Attend Local Expert Team Meetings, involving sales and other functions.
A. Planning:
- Provide the sales and marketing input into the 3YP, the Annual Budget and the various
corporate questionnaires submitted to Sika AP- Determine strategic direction with regards to product offering, market penetration and areas
of focus.- Communicate product requirements (MIN/MAX forecasts) to the Purchasing Department to
ensure the timely availability of product.- Execute market studies
- Assist with issuance of Product Warranties to ensure compliance with Corporate Legal and
local guidelines.
- B. Marketing and Sales:
- Work with the Sales Teams to achieve specific flooring sales objectives in relation to the
budgets.- Prepare and implement an appropriate marketing plan.
- Provide market and product specific training on an ongoing basis.
- Ensure, together with the National Sales Managers, that all new Sales Staff hired meet the
minimum experience and technical training requirements.- Develop a list of criteria to permit the methodical evaluation of potential applicators, where
applicable, to ensure their suitability (we want financially and technically strong applicators).- Develop, implement and maintain a training program for applicators and distributors to
ensure technical competency and compliance with Sika’s requirements.
- C. Product Management:
- Systematically review the flooring product range to ensure that all products and systems
perform satisfactorily.- Review and redefine the technical specifications and product limitations as necessary.
- Prepare and update all product documentation (technical data sheets, brochures, packaging
and any related items, etc.) in conjunction with R&D and the Marketing Department.
**We Need Your Skills**
- Degree in any discipline, preferably Civil Engineering or any Engineering discipline; MBA, added advantageous
- Minimum 5 years’ experience in a similar industry
- Strong organisational and communication skills;
- Able to work independently and in a team environment;
- Able to travel when required;
- Fluent in spoken and written English, Bahasa Malaysia and Mandarin, where applicable, would be advantageous;
- Strong inter-personal, leadership and management skills;
- Train and development sales team.
**Contact**
- Sika is a great employer - especially for people at an early stage in their careers. For insights into what our colleagues say about working at Sika, please click here.**Job Category**
- Sales / Order Processing
**Job ID**
- 13718BR
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