Digital Advertising Specialist
5 months ago
We are currently looking for an experienced **Digital Advertising Specialist**, working remotely from Kuala Lumpur, Malaysia. Your primary role will be executing innovative digital advertising solutions for ROI-positive results. You should have strong sense of responsibility, be proactive and make data-driven recommendations.
Job Responsibilities:
? Develop and execute campaigns across digital channels such as paid search, display and programmatic.
? Collaborate with the internal teams to ensure proper setup of campaigns according to the best practices.
? Conduct extensive research on keywords, audience and placements.
? Create and present monthly reports with analysis of campaign performance along with recommendations for continual improvement.
? Monitor campaign performance and optimize based on performance data to meet and exceed client’s goals.
? Prepare media plans to forecast results and offer budget recommendations.
? Set up goal tracking through Google Analytics 4 & Google Tag Manager and troubleshoot, if required.
? Stay up to date with the latest developments and best practices.
? Assist Senior Strategist with paid search campaigns, as and when required.
? Report monthly, quarterly and annual performance with comparisons against historical forecasts, industry trends and seasonality insights.
? Present your reports and recommendations to the client
? Proactively perform regular optimization audit to maximize results.
? Set up Google Analytics 4 property, events and conversions using Google Tag Manager.
? Stay up-to-date with best practices and industry trends.
? Assist in development of overall digital marketing strategies.
? Configure and set up marketing automation platforms, such as HubSpot, Marketo, or Pardot, for multiple clients.
**Salary**: RM2,192.60 - RM7,465.46 per month
Schedule:
- Monday to Friday
Supplemental pay types:
- Commission pay
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