Payments, Marketing Manager
4 weeks ago
**Funding Societies | Modalku** is the largest SME digital financing platform in Southeast Asia. We are licensed in Singapore, Indonesia, Thailand, and registered in Malaysia. We are backed by Sequoia India and Softbank Ventures Asia Corp amongst many others and provides business financing to small and medium-sized enterprises (SMEs), which is crowdfunded by individual and institutional investors. And here at Funding Societies | Modalku we live by our core values:
- **Serve with Obsession**:Build win-win relationships for the long-term by having a customer obsession.
- **Grow Relentlessly**: Strive to become our best, most authentic selves.
- **Enable Teamwork, Disable Politics**:Only by forging togetherness, we help each other succeed.
- **Test Measure Act**: Stay curious and reinvent ourselves, through innovation and experimentation.
- **Focus on Impact**:Create impact through bias for action and tangible results.
As an imaginative and strategic marketer, you’ll be responsible for designing and implementing B2B campaigns across the full marketing mix with a focus on all things digital. You’ll work on driving brand awareness, new customer acquisition, and activation and retention of existing users. Your love of data and relentless drive to achieve results means you’ll constantly look for actionable insights to optimise the campaigns. This is a regional role, you will manage one direct report, and you will report into the Head of Marketing.
**What you will do**:
- Own and manage B2B acquisition campaigns from start to finish. This includes, but is not limited to, online lead generation through paid channels such as Facebook and Google, (paid) partnerships, online/offline events, partnerships, PR and more
- Manage the relationship with internal and external media agencies to ensure campaigns are developed and executed in a timely manner, within budget, and return a positive ROI
- Have a clear understanding of CardUp’s value proposition and different audience segments to develop strategies that are customized and targeted
- Take ownership of every stage in the customer funnel, from acquisition to activation to retention
- Brief and oversee all creative and messaging, including digital ads, website landing pages and offline materials. Be a brand guardian ensuring consistent look and feel / tone of voice across all tactics.
- Balance business-as-usual acquisition strategies with experimental tactics, running A/B tests and testing hypotheses.
- Undertake regular reporting, analysis and optimisation based on cost and ROI
- Establish strong cross-functional relationships, including with sales, product, and business development teams.
**Requirements**:
**What we are looking for**:
- Be based in Malaysia with prior in-market experience
- At least 5 years of professional marketing experience, be it in house or at an agency
- Bachelor’s degree in Marketing, Communications or Business preferred
- Excellent verbal and written communication skills
- Analytical and metrics-driven
- Experience in creating and executing marketing campaign from scratch
- Experience in using CRM and paid performance tools. Prior experience using HubSpot is a plus
- Possess an eye for design and flair for writing
- Team player - no politics
- Flexible and able to manage multiple projects simultaneously, work within an ambiguous, fast-moving environment
- Demonstrated ability to be resourceful in the face of obstacles, proactive problem solver
- Personal qualities of integrity, credibility and quality
- Experience in payments or credit/lending industry is a plus
**Benefits**
- **Time off**:
- We would love you to take time off to rest and rejuvenate. We offer flexible paid vacations as well as many other observed holidays by country. We also like to have our people take a day off for special days like birthdays and work anniversaries.
- **Flexible Working** - We believe in giving back the control of work & life to our people. We trust our people and love to provide the space to accommodate each and everyone's working style and personal life.
- **Medical Benefits** - We offer health insurance coverage for our employees and dependents. Our people focus on our mission knowing we have their back for their loved ones too.
- **Mental Health and Wellness** - We understand that our team productivity is directly linked to our mental and physical health. Hence we have Wellness Wednesdays and we engage partners to provide well-being coaching. And we have our Great FSMK Workout sessions too to keep everyone healthy and fit
- **Learning & Development** - We believe learning should never end and we support everyone with self-learning L&D allowances.
- **Tech Support** - We provide a company laptop for our employees and the best possible support for the right equipment/tools to enable high productivity
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