Marketing Manager, Partnerships Strategy

3 weeks ago


Kuala Lumpur, Malaysia Coda Payments Full time

**What We Do**

At Coda, we break down barriers between publishers and their audiences by thinking outside of the app. Coda is trusted by 300+ top digital content publishers - including industry giants Activision Blizzard, Bigo, Electronic Arts, Riot Games, and Zynga - to grow revenue, profit margins, and customer engagement in 60+ markets with ease. For publishers, this means less lift, more players and more payers. For players, Coda’s solutions allow them to pay for play their way.

Our winning formula? A laser-focused, pragmatic attitude coupled with an unwavering commitment to excellence. We are customer-centric, creative, and solution-oriented, always delivering to our users the top-tier entertainment content they want at competitive prices.

If you’re ambitious, bold and ready to take your career to the next level, get in touch

Coda’s Marketing Manager, Partnership Strategy (APAC) is integral to our dynamic Partnerships Marketing team. This role requires an agile thinker who thrives in a fast-paced environment and has a genuine passion for deeply understanding Coda’s Partnerships. As the Marketing Manager, Partnership Strategy (APAC) will be responsible for being the voice of the partner internally with Sales/ Partnerships to product, consumer marketing, and product marketing. Working cross-functionally to develop and execute marketing strategies to drive growth and achieve business objectives with our Partnerships. You are skilled at getting buy-in, cultivating strong customer relationships, and elevating the success of our B2B Partnerships across gaming, live streaming, and other industries.

**Responsibilities**:

- Collaborate with the Marketing Director, Partnership Strategy for APAC and Consumer Marketing in developing and managing strategic marketing plans to drive partner acquisition, engagement, and retention.
- Collaborate with cross-functional teams to create and execute integrated marketing campaigns that align with the overall business strategy.
- Identify and establish Partnerships with relevant companies, influencers, and industry leaders to expand our reach and drive brand awareness.
- Stay up-to-date with industry trends and the competitive landscape. Stay informed about industry regulations and ensure compliance in all partner marketing activities.
- Track and analyze key performance metrics to measure the effectiveness of partner marketing initiatives and optimize campaigns for maximum impact.
- Build strong relationships with Partnerships, provide ongoing support, and act as a primary point of contact for key partner-related marketing activities.
- Coordinate with internal stakeholders to develop and distribute marketing collateral, including sales materials, presentations, and web content.
- Provide regular reports and updates to senior management on the progress and success of partner marketing initiatives.

**Requirements**:

- Bachelor's degree in Marketing, Communications, or equivalent field.
- Proven track record of success in partner marketing, preferably within the gaming industry and live streaming industry.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with Partnerships and internal stakeholders.
- Analytical mindset with proficiency in data analysis and reporting tools.
- A creative thinker with a strong attention to detail and the ability to think outside the box.
- Ability to adapt to changing priorities and manage multiple projects simultaneously.
- Proficient in Microsoft Office suite and marketing automation tools.

**Working at Coda**

Joining the Coda team means diving into a fast-paced, challenging, and exciting world. With Codans spread across over 30 countries around the world, our highly collaborative environment breaks down time zones and cultural barriers, empowering you to chase innovative ideas, contribute to Coda’s growth, and make a lasting impact.

If you have a passion for pushing boundaries, and thrive on continuous improvement through experimentation, we'd love to hear from you

**Our Perks**

**WFH Support**: Get a monthly allowance to cover your work-from-home expenses and keep you connected.

**Wellness Boost**: Stay healthy with resources for physical and mental well-being with our flexible benefits and Employee Assistance Program - because you matter

**Customized Benefits**: Tailor your benefits with our flexible plan.

**Growth Opportunities**: Unlock your potential through clear progression paths.

**Skill Development**: Access training resources to fuel your personal and professional growth.

**Volunteer Time Off**: Enjoy paid time off to make a difference in the world through volunteering.

**Family Care**: Take advantage of paid Family Care Leave to bond with your family, while our selected Flexible Benefits also cater to your family's needs.
- Benefits are reviewed and updated on a yearly basis_

We are proud to be an equal opportunity employer, embracing the unique



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