Executive - Retail Brand Marketing

3 weeks ago


Kuala Lumpur, Malaysia GMG Full time

**About GMG**:
GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG’s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.

**About the Role**:
**_ Retail Brand Marketing_**
- Seasonal concept map/ story execution to the highest levels in terms of quality and consumer impact.
- Alignment with the retail marketing team against seasonal priorities, door plans and executions.
- Alignment with the Category team on product allocation and availability.
- Alignment with the Planning team in terms of prioritization and brand calendar.
- Execution within assigned stores against assigned timelines, budgets and expectations.
- Recap, KPI & ROI presentations of all activations.
- Owning project management across the board to make sure all executions are up to brand expectations and standard.
- Alignment, steering and overseeing all agency relations to execute any activations (from brief to recap).
- Creating and maintaining agency roster and database for physical activations in KSA and building a KPI / performance analysis for each activation / agency.
- Pitching and awarding pitches to set of rostered agencies.
- Photo / video recap of each activation.

**_ Self-Management_**
- Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year.
- Takes ownership of his/her own learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan which goes beyond just training and development.
- Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth.

**Requirements**:

- Diploma / Bachelor Degree in Marketing / Business / Mass Communication and other relevant courses.
- At least 2 years of experience in Retail Brand Marketing.
- Skills in vendor management, budgeting and compliance to brand guidelines are highly preferred.
- Able to multi-tasking and attentive to details.



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