Brand Manager

2 weeks ago

Kuala Lumpur, Malaysia Beiersdorf (Malaysia) SDN Full time

Beiersdorf is a leading international skincare company, with 2 major brands in Thailand, NIVEA and Eucerin. At Beiersdorf, we work as ONE team to deliver the best skin care solutions and also take initiative beyond skin care to all aspects of our communities, society, and environment. We unite our strengths to reach further and seek new ways to soothe the sore spots in people’s lives.

**Your Tasks**:
**Role Purposes**
This role will require the capability to effectively manage the assigned category segment by leading brand development plan & strategy, revenue growth management strategy, research and insights, exploring future category opportunities and integrated marketing communication activation which aligned with total company growth objectives and strategic roadmap.

**Strategic Marketing & Consumer Insights**
- Ability to take initiative to identify key opportunities and gaps via analysis of the competitive landscape, identify competitive and unique potential insight by deriving short-term and long-term growth strategies

**Marketing Launch, Media & Comm Plans**
- Close working relationship with Media Manager on developing and execution of A&P spending on products' ATL communications
- Develop consumer marketing launch plans for all new product innovations, product re-launches or category thematic campaigns
- Lead point of contact for cross functional team on providing information, planning, task segregation for the campaigns
- Key point of contact to manage external agencies/ business partners to meet the campaign deliverables

**Brand Image & Brand Standards**
- Implement brand guidelines and act as key gatekeeper for all product brand equity materials communicated internally and externally

**Budgeting & Financial Forecast**
- Ability to comprehend P&L and seek opportunities to continuously improve cost efficiency
- Accountable for product segment A&P spending, product price margin analysis, product launch demand forecast planning, annual budget planning process and budget reviews.
- Responsible in providing accurate forecast on active selling SKUs by working closely with Commercial and Supply chain team

**Team management**
- Inspiring, motivate, coaching, develop cross functional team to deliver business objective.
- Self-initiative to own career development plan.
- Courage & actively give and seek for feedback from line manager and colleagues.

**Others**
- Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image, usage, market share.
- Demonstrate high effective communication within the cross-function (with SCM, CD team, Retail team, Regulatory, Supply Chain, Regional Marketing, Finance) to ensure the highest business result achieved.
- Complete standard monthly reporting templates and analysis as required by category assigned in timely and data accurate manner.
- Shall be responsible for safe-keeping and updating the products artworks (hardcopy & Softcopy)
- To perform any ad-hoc duties assigned from time to time.

**Your Profile**:
**Knowledge, Skills & Experience**

**Knowledge**:

- Degree holder in Business/ Marketing/ Management/ Finance/ Economics/ Commerce
- Excellent command of English (spoken & written). Sound comprehension of Bahasa Malaysia and/or Mandarin is a plus point
- Microsoft Excel & PowerPoint savvy

**Skills**:

- Strong leadership, self-motivated and high level of self-accountability
- Excellent interpersonal skills
- High problem solving and analytical skills
- Possessed an entrepreneurship mindset
- Good sense of urgency
- Able to multi task and thrives under pressure High alertness of latest market trends and news

**Experience**:

- 4-5 years Consumer Brand Marketing experience MNC, FMCG or any similar industry

**Additional information**:
Office location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor

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