Platform Campaign Planning

5 months ago

Kuala Lumpur, Malaysia TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

In this role you will be responsible for the end to end planning & execution of our livestream initiatives supporting our ongoing e-commerce campaign. Join us as we drive the future of e-commerce here at TikTok.

Roles & Responsibilities
- Develop and execute Tiktok e-commerce promotion activities such as Mega campaigns and other campaigns to drive platform growth and to establish e-commerce consumption mentality of platform users;
- Be familiar with the creation of e-commerce content, be able to plan content matrix and marketing play for different types of commodity promotion needs, and be responsible for the final communication and transformation effect;
- Plan and create reproducible content marketing strategy, including hashtag challenges, short video, livestream operating procedures to drive campaign awareness according to the characteristics of local users;
- Collaborate with cross-functional teams to ensure the overall quality of campaign execution
- Responsible for full-cycle campaign project management; planning, hands-on execution, real-time monitoring and reporting;
- Conduct Post-mortem campaign analysis to identify innovative improvements in campaign performance and processes

**Qualifications**:

- Minimum Bachelor's Degree or above
- 3-5 years of experience in e-commerce specializing in livestreams
- English and local Malay language proficiency required
- Excellent writing skills, planning, copywriting, live content planning or editing work experience or large company marketing planning experience
- Keen user product awareness, familiar with domestic and foreign strong interactive products such as TikTok and instagram, like to understand and accept new things, have a wide range of interests, and are sensitive to hot topics and news hotspots
- Strong executive ability, communication ability and pressure resistance, can quickly get the results
- Excellent communication and resource integration skills

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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