Executive, Marketing
6 months ago
**Reports To**:
- Manager, Sales & Marketing Development
**Role Purpose**:
- Develop and implement strategic marketing & communication plans and initiatives to drive MABA visibility, attract the customers to MABA, increase brand awareness, drive lead generations, and retain existing customers.
- Assist in ensuring the necessary marketing & communication strategic plans are in place to effectively deliver the desired results.
- Manage online and offline communication with clients in increasing brand awareness.
- Develops various marketing strategies for products and services. Implements marketing plans and works to meet sales quotas. Tracks marketing and sales data and identifies areas of improvement.
**Key Accountability**:
- Develop marketing collaterals and sales tools e.g., company profile, product catalogues, brochure, leaflet to be used by sales team.
- Independently develop creative and visually appealing content for various social media platforms including Facebook, Instagram LinkedIn.
- Ensure brand consistency and content adheres to MABA visual and messaging guidelines.
- Fully utilise all platforms to create awareness for MABA's products/services on various media.
- Monitor social media trends and feedback for insights and opportunity and address clients' queries.
- Measure the marketing and communication campaign ROI.
- Assist on aligning customer experience strategies with marketing initiatives and inform customers about new product features and functionalities.
- Initiate and run marketing events, exhibitions and/or tradeshows to promote MABA in the industry and drive the brand awareness and drive MABA communication media updates and activities e.g. press release, press conference, interviews, media kit, etc.
- Craft and send regular newsletters with company updates on MABA products. Distribute promotional material, responding to customers queries and comments on social media and networking during marketing events.
- Monitor corporate website and social media pages and address clients' queries.
- Coordinate the design of promotional material and distribute via online and offline channels.
- Perform any ad hoc tasks based on operational and business needs.
- Lead in house or internal events such as Graduation Day.
- Attend trade exhibitions, conferences, and meetings in acquiring new knowledge and marketing requirements.
- Attend workshops to learn more technical and professional skills for the role.
- Measure the effectiveness/ROI of the marketing and communication campaign via no of sales leads generation, customer enquiries, traffic to marketing platform, brand equity and awareness.
- Measure the effectiveness/ROI of the sales approach via no of closed sales and target revenue.
- Measure the effectiveness/ROI of the marketing and communication campaign via no of sales leads generation, customer enquiries, traffic to marketing platform, brand equity and awareness.
- Track ROI for marketing campaigns.
- Maintain relationship with all stakeholders within MABA, MAG and external.
- Build and maintain professional networks.
- Meet with marketing partners, SME, etc in acquiring new approach. Join social media groups and professional platforms to discuss industry-related topics.
**Qualifications & Working Experience**:
- Degree in Business Administration, Marketing, Mass Communication or relevant discipline with 2 years working experience in the sales and key account management role in any industry
- Relevant experience gained in any commercial area involving contact with customers or the general public is beneficial.
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