Social Media Marketing Specialist

4 weeks ago

Kelana Jaya, Malaysia PSLOVE SDN BHD Full time

**Hello. We’re Blood.**

**Our purpose is to revolutionize periods.**

**Who are we?**

Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.

Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup.

Our products are sold across 15 countries, both direct-to-consumer online and in more than 10,000 retail stores - making more than 7 million periods better so far.

Today was good. Tomorrow will bleed better.

**Who we’re looking for**

We’re looking for a passionate Social Media Marketing Specialist to join our team and work with us to drive brand awareness, reach, engagement, and sales revenue through TikTok Affiliate Marketing and other Social Media platforms for the Singapore and Malaysia markets in alignment with the company’s growth targets.

You’ll be an important part of our core team and have first-hand experience and exposure at a rapidly growing consumer startup in Southeast Asia.

**Core Responsibilities**:
**TikTok Affiliate & Influencer Marketing (45%)**
- (5%) Strategy Development: Develop and implement a comprehensive TikTok affiliate and influencer marketing strategy to achieve sales and brand KPIs.
- (40%) Affiliate & Influencer Partnerships: Identify, recruit, onboard and manage relationships with high-performing affiliate/creator accounts and partnerships on TikTok or other channels.
- (10%) Campaign Management: Plan, execute, and optimize TikTok affiliate marketing or influencer marketing campaigns, including budget management.
- (5%) ROI Analysis and Reporting: Monitor and analyze the effectiveness of campaigns, focusing on total reach and other key performance metrics. Generate regular reports to demonstrate the performance of TikTok affiliate campaigns and other initiatives.

**Social Media Marketing (45%)**
- (5%) Develop a social media content calendar in line with the company’s marketing objectives, track and analyze social media KPIs, and provide insights and recommendations to improve effectiveness or change strategies as necessary.
- (20%) Grow our social media reach, brand awareness, and shopper traffic through ideation and creation of highly engaging and memorable brand & product video/static content on key social platforms (e.g IG, TikTok, XHS etc.) across Sinagpore and Malaysia and potentially other markets
- (5%) Actively respond and engage with followers and the community across multiple social media platforms

**Other Marketing initiatives (10%)**
- Work with teams across the organization to execute integrated marketing campaigns across a wide range of sales & marketing channels that will drive brand awareness, brand love, and induce product trial and repeat usage

**Skills & Qualifications**

Minimum 1 year experience in social media marketing

Good written and verbal communication skills, and a team player

Organized & highly analytical self-starter who can manage multiple projects and figure out complex problems without a lot of oversight by thinking outside the box

Relevant experience in Consumer Goods, Ecommerce, or Social Media industry will be an advantage

**Salary**: RM3,000.00 - RM6,000.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Parental leave

Schedule:

- Day shift
- Monday to Friday

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